By Jerome García

Business

William Hill’s Mobile Sports Book App Goes Live in Illinois

September 17, 2020

America’s leading sports book operator William Hill announced Tuesday it launched its mobile sports betting app in Illinois. In partnership with Grand Victoria Casino in Elgin, the Prairie State became the 6th to feature the William Hill Mobile App. Caesars Entertainment Partnership with William Hill Partnering with Caesars Entertainment, William Hill is offering to sports […]

By Fiona Simmons

Casino

ESPN Signs Odds Data Deals with William Hill and DraftKings

September 15, 2020

ESPN, a sports broadcaster, has inked a landmark partnership with Caesars Entertainment and DraftKings. As a result, ESPN will display William Hill sports betting odds and daily fantasy sports stats from DraftKings in a bid to expand its involvement with sports betting. Already providing solid betting analytics, ESPN will continually post and link to William […]

By Jerome García

Legal

AGA Launches New Marketing Code, William Hill to Oversee It

September 15, 2020

The American Gaming Association (AGA) has introduced a new binding code of conduct that sets new standards for responsible advertisement among the organization’s members, and specifically for their sportsbook product. According to AGA’s code of conduct, entitled Responsible Marketing Code for Sports Wagering, messages may not promote irresponsible or excessive participation in sports betting contests. […]

By Jerome García

Business

William Hill and CBS Sports Roll Out New Digital Content

September 10, 2020

William Hill US and CBS Sports, as part of their deal signed in February, announced Wednesday the roll-out of wide ranging digital content across all digital platforms of the media network, as the sports betting operator is looking to utilize the innovative partnership ahead of the start of the new fantasy football season. New Games, […]

By Julie Moraine

Business

William Hill Acquires CG, Eyes Online Businesses Merge with Caesars

September 2, 2020

William Hill announced Tuesday it completed the acquisition of CG Technology after the approval granted by Nevada regulators last week. As per the deal, the sports betting giant started operating 4 additional sports books and expended its presence on the Las Vegas Strip. Expanding Its Footprint on the Strip The new properties added to the […]

By Jerome García

Business

Nevada Gaming Board Approves William Hill’s CG Acquisition

August 29, 2020

Nevada has given green light for the acquisition of CG Technologies, formerly Cantor Gaming, by William Hill U.S. William Hill Gets OK from Nevada to Acquire CG Technologies The Nevada Gaming Commission has allowed Las Vegas sportsbook company CG Technologies to proceed with the sale of company assets to William Hill U.S., an established competitor […]

By Mike Johnson

Business

William Hill Grows Nevada Presence with Sportsbooks Management

August 13, 2020

The British gambling giant William Hill has consolidated its footprint in Nevada with the acquisition of CG Technologies and taking over the management of several Caesars Entertainment sportsbooks. William Hill Secures CG Technologies Sportsbooks Management Contracts William Hill, a British gaming company with presence in over ten states where sports betting is legal, is now […]

By Julie Moraine

Casino

Caesars Posted Q2 Loss, Will Offset with Convention and Sports

August 7, 2020

Caesars Entertainment Inc. posted its second quarter financial results Thursday, the first report from the combined entity between Caesars and Eldorado Resorts. The $17.3 billion mega-merger deal was completed July 20, to create a regional gaming giant. The new Caesars posted $100 million in net loss for the second quarter of 2020, compared to a […]

By Julie Moraine

Business

William HIll to Keep 119 Betting Shops Closed in the UK

August 6, 2020

Due to expected lack of demand, William Hill has chosen not to reopen 119 of its UK High Street betting shops. Meanwhile, the company’s focus on the United States continues. 119 William Hills Shops to Remain Shuttered in the UK William Hill has confirmed that 119 of its UK High Street betting shops will remain […]

By Fiona Simmons

Business

William Hill: VAT Refund Papered the Cracks from COVID-19 Impact

August 5, 2020

UK-based gaming giant William Hill announced its interim 2020 financial results, posting net revenue of £554.4 million and profit before interest and tax of £148.5 million. The statutory profit figure includes a VAT refund after tax of £201.6 million and an £81.9 million non-cash intangible impairment of the UK Retail estate. H1 2020 Net Revenue […]