April 4, 2024 2 min read


BVGroup Facilitates the Foray of Kaizen’s Betano into the UK

Since both companies remain firmly committed to promoting gambling responsibly, British customers can expect access to a variety of reliable safer gambling tools

Kaizen Gaming, one of the fastest-growing gametech companies in Europe, has formed a partnership with BVGroup, an online gambling operator and B2B technology solutions provider.

Thanks to the tie-up, the former company will get to launch its flagship Betano brand in the United Kingdom. The move will allow Kaizen Gaming to further expand its geographical footprint and tap into one of Europe’s most lucrative gaming markets.

Betano, Kaizen’s signature brand, has grown to be a globally-recognized destination for online gaming and sports betting. The company has managed to continuously remain ahead of the curve thanks to its promotions, drive for innovation and robust responsible gambling tools.

Under the deal with BVGroup, Kaizen will pair its popular brand with BVGroup’s proprietary technology and solid experience in the United Kingdom. This combination will arm Betano UK with many cutting-edge betting solutions, allowing it to excel in Britain. Such features include In-Play Betting, Enhanced Accas, Bet Boosts and a dynamic Bet Builder.

Furthermore, since both companies remain firmly committed to promoting gambling responsibly, British customers can expect access to a variety of reliable safer gambling tools.

The agreement comes over a year after BetVictor’s rebranding as BVGroup.

The Two Parties Are Excited to Make Strides in the UK

Representatives expressed their optimism about the new alliance. BVGroup’s chief commercial officer, Brent Almeida, praised Kaizen Gaming as a “frontrunner” in iGaming. Almeida applauded the Greek gambling company for its numerous deals with big sporting teams and events and said that his team is looking forward to helping Kaizen introduce the Betano brand in the UK.

With our technological expertise and operational capabilities, we are poised to deliver a safe and entertaining gaming experience to sports fans, aligning with the reputation of such an esteemed brand.

Brent Almeida, CCO, BVGroup

Kaizen Gaming’s chief commercial officer, Julio Iglesias Hernando, was likewise excited about the partnership. He said that the foray into one of the largest regulated iGaming markets in the world is no small feat, which is why his team was bullish on finding the right partner.

Our partnership in the UK is poised for success, driven by our shared commitment to responsible gaming and supporting the local sports community’s development.

Julio Iglesias Hernando, CCO, Kaizen Gaming

In other news, Betano’s deal with UEFA was recently critiqued by representatives of the Alliance Against Sports Betting Advertising.


Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.

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