February 9, 2024 2 min read


Betano Becomes CONMEBOL’s Official Partner

Thanks to the new deal, the two entities will be able to provide fans of South American soccer with unforgettable experiences

Betano, Kaizen Gaming’s leading betting brand, has been named as the official partner of CONMEBOL, South America’s soccer confederation. This agreement will see the sports betting operator sponsor the CONMEBOL Copa America 2024.

Under the deal, Betano will serve as the soccer confederation’s official partner until 2028 and will leverage its events’ popularity to promote its brand.

The agreement encompasses a number of beloved CONMEBOL tournaments and leagues, such as the CONMEBOL Pre-Olympic tournament, the CONMEBOL Copa America Women, CONMEBOL Copa America Futsal Men and Women, CONMEBOL Copa America Beach Soccer, CONMEBOL U20 Men and Women, CONMEBOL U20 Futsal Men and Women and CONMEBOL U20 Beach Soccer.

The CONMEBOL Copa America, for reference, is set to kick off in June and will take place in stadiums across the US. The tournament is one of the most highly anticipated events in the South American soccer calendar and will provide Betano with tons of brand exposure.

Betano is no stranger to sponsorship deals with leading soccer federations. Last year, the sports betting powerhouse also penned a deal that cemented it as the first-ever gambling partner of the UEFA European Championship.

Betano Is Glad to Support Professional Soccer

Spokespeople addressed the new partnership arrangement, expressing their excitement about the tie-up. CONMEBOL’s president, Alejandro Dominguez, personally commented on the matter, saying that his team is thrilled to welcome Kaizen Gaming and its Betano brand to the CONMEBOL family.

Dominguez praised Betano’s commitment to professional soccer and gaming innovation, saying that these qualities make it a perfect fit for CONMEBOL. According to the CONMEBOL president, Betano’s vision for the future of soccer in Latin America aligns with the confederation’s own vision.

Thanks to the new deal, the two entities will be able to provide fans of South American soccer with unforgettable experiences, Dominguez concluded.

Kaizen Gaming’s founder and chief executive officer, George Daskalakis, also commented on the matter, saying that he is very glad to team up with CONMEBOL. The Kaizen boss lauded the confederation as the most respected soccer organization in Latin America and said that this partnership showcases his team’s commitment to excellence.

Daskalakis concluded that his team is looking forward to bolstering fan engagement across South American soccer and providing thrilling and responsible betting experiences to the fans.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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