BGC Chair Defends Safer Gambling Campaign Amid Criticism

Simmonds staunchly defended Safer Gambling Week, denouncing critics who she claims attacked the campaign due to their general aversion towards betting and gaming activities. The yearly campaign has enjoyed resounding success, uniting the UK gambling industry in support of gambling harm prevention and awareness. Simmonds was adamant that regulated operators adhered to strict guidelines and prioritized customer safety.

Last Year’s Event Was a Resounding Success

Simmonds highlighted the overwhelming success of Safer Gambling Week 2023, which extended beyond physical gambling venues such as betting shops, casinos, and bingo clubs, aiming to encourage conversations around responsible gambling. Simmonds noted a substantial positive impact from last year’s campaign, with around 200,000 accounts setting deposit limits and a remarkable 300% increase in players actively using reality checks.

Last year’s campaign also achieved impressive success online, garnering over 50 million impressions across major platforms like Twitter, Facebook, and Instagram, marking a 70% increase from the previous year. Additionally, the Safer Gambling Week website witnessed half a million visits, indicating a significant uptake in accessing advice and support resources.

This truly was a whole industry endeavor; online, in betting shops, in bingo halls and casinos.

Bridgid Simmonds, BGC Chair

Simmonds reiterated the industry’s commitment to promoting responsible gambling, noting that the vast majority of participants engaged in gambling safely. She acknowledged the significance of addressing problem gambling while emphasizing the need to raise standards and promote responsible gaming practices, contributing to a sustainable, player-oriented market.

Simmonds Attempted to Deflect Rising Criticisms

Speaking for Politics Home, Simmonds expressed dismay at persistent criticism from certain quarters despite robust support from the government, independent regulators, and cross-party parliamentary backing. She accused detractors of merely disliking the gambling and gaming industry, thus undermining efforts to enhance industry standards.

They are not interested in genuine attempts to drive up standards – they simply dislike betting and gaming – and by extension, dislike those who enjoy it.

Bridgid Simmonds, BGC Chair

The BGC Chair highlighted the organization’s ongoing efforts beyond Safer Gambling Week, asserting the continuation of responsible gambling initiatives throughout the year. Simmonds confirmed that the BGC would continue dedicating time and resources to amplifying safer gambling tools and broadening support avenues for those in need.

Simmonds’s statements come during a tumultuous time for the UK gambling sector as the government finalizes consultations on its gambling white paper. Recent revelations regarding politicians receiving donations from the BGC raised lobbying concerns, while a proposed gambling tax increase caused further friction. While the industry’s safe gambling efforts are commendable, it should not so easily dismiss valid criticisms.