March 20, 2024 3 min read


Betting on Women’s College Basketball Surges Amidst Caitlin Clark’s Rise

The impact of Caitlin Clark’s gameplay prompts fans to schedule Iowa Hawkeyes game viewings, an unprecedented occurrence in women's college basketball

In a dramatic shift in the landscape of women’s college basketball, Caitlin Clark‘s unparalleled skill set and unprecedented achievements have not only captured the attention of sports enthusiasts but have also spurred a significant surge in betting activities surrounding the sport. 

Rising Star Caitlin Clark Revitalizes Women’s Basketball Scene

The once-overlooked domain of women’s basketball is now witnessing a newfound fervor, largely credited to the dynamic prowess of Caitlin Clark and her stellar performances for the Iowa Hawkeyes.

Clark‘s remarkable ability to sink audacious logo 3-pointers and her groundbreaking accomplishments on the court have managed to draw in spectators who previously exhibited little to no interest in women’s basketball, reported the Associated Press

The impact of her gameplay has been so profound that fans are now actively scheduling their viewing around Iowa games, a phenomenon scarcely observed in women’s collegiate basketball before.

Bettors, too, have been quick to recognize Clark’s potential, diverting a portion of their discretionary funds towards wagering on her and the Hawkeyes, who stand as the top seed in the Albany Regional 2 of the NCAA Tournament

Reports from Caesars Sportsbook indicate a staggering increase of 190% in the number of bets placed on women’s college basketball games compared to the previous year, accompanied by a notable surge of 153% in the total amount of money wagered.

Caitlin Clark’s Ripple Effect Beyond the Bets in Women’s Basketball

Grant Tucker, spearheading college basketball trading for Caesars, remarked on the evolving momentum towards women’s basketball, particularly accentuated by Iowa’s remarkable tournament run last season. 

Clark’s meteoric rise to superstardom has undeniably contributed to this surge in betting activity, a phenomenon further amplified by the advent of name, image, and likeness (NIL) deals within collegiate sports.

The profound impact of Clark’s popularity extends beyond the realm of betting, catalyzing a spillover effect that has elevated the visibility of women’s college basketball teams across the board. With proposition bets revolving around Clark now on offer from leading sportsbooks like Caesars and BetMGM, the sport is witnessing a level of attention and engagement previously unparalleled.

However, amidst the euphoria surrounding Clark’s rise, stakeholders in women’s college basketball are cautiously contemplating the future. While Clark’s impending departure for the Women’s National Basketball Association (WNBA) may herald a temporary regression in interest, industry insiders remain optimistic about the sustained momentum of the sport.

Yet, the departure of such a transcendent talent inevitably poses challenges for the future of women’s collegiate basketball. As the curtain gradually falls on Caitlin Clark’s collegiate career, the sport finds itself at a pivotal juncture, poised between continued growth and the daunting task of filling the void left by an extraordinary athlete.


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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