Svenska Spel Enhances Management with New Appointments

Sweden’s state-owned gambling operator Svenska Spel has unveiled new appointments to its management team amid corporate reshuffles. As announced, the company will name the experienced Mikael Franzén and Lovisa Ekman as head of responsible gaming and head of IT respectively.

Franzén, currently serving as IT director, will assume new responsibilities, taking up the newly created role of head of responsible gaming and data-driven transformation. In this position, he will be responsible for future-proofing the Swedish gambling giant.

Ekman, meanwhile, serves as head of corporate IT, will instead assume the position of head of IT. This will effectively place her in charge of the company’s overall IT operations, further securing the lasting impact of Svenska Spel’s business.

Franzén joined Svenska Spel in 2018, first serving as vice president of B2B. He was eventually promoted to his current role in September 2019. Ekman, on the other hand, previously served as chief of IT.

Both employees will step into their new offices starting April 1. Their promotions come amid Svenska Spel’s ongoing efforts to reinforce its business.

The Appointments Are Crucial to Svenska Spel

According to Erik Strand, Svenska Spel’s interim chief executive officer and president, welcomed Franzén and Ekman in their new roles and wished them the best.

Mikael and Lovisa are also experienced leaders who are appreciated by both employees and group management.

Erik Strand, president & interim CEO, Svenska Spel

He added that the two appointments are crucial to the operator’s business. Strand explained that the newly promoted employees will now be responsible for key areas of the Swedish operator’s work and will be working to ensure that Svenska Spel remains competitive.

In other news, Svenska Spel recently reported its responsible gambling progress, alongside other notable Swedish operators. The company said that it reached out to 1.9% of its customers in H2 2023, making sure to prevent gambling harm, if possible. The company said that 74.8% of the players it contacted reduced their gambling, while 49.7% started making lower deposits.

Earlier this month, Sweden’s gambling operators reported $2.6 billion in turnover for 2023.