May 24, 2023 2 min read

BETER Continues to Improve the Basketball Experience

The company has expanded its basketball portfolio and reach with BSKT CUP league which will allow it to improve the experiences for fans

Proud to be one of the industry’s leading betting content and gaming solutions providers, BETER will now ensure that each BSKT CUP tournament has live streaming, data and odds, the company outlined as part of its ambitions to ensure that the basketball vertical continues to develop rapidly.

BETER Grows with BSKT Cup

The tournament itself is based on a round-robin system which features three matches every day of the week – excluding weekends. The BSKT CUP involves only experienced players which guarantees that sports fans tuning in will have a lot of fun watching and worthwhile betting opportunities. Presently, there are more than 60 matches scheduled every month.

This is the latest expansion in the vertical by BETER which has been building up its offer consistently. BETER Sports general manager Maria Mashchenko spoke about the opportunity to expand in what she described as one of the most sought-after sports disciplines.

Sports fans and betting aficionados are keen to discover more worthwhile products and this is precisely why the company is expanding into the basketball market and bringing new opportunities for partners. She added:

The BSKT CUP league is the next step in expanding our basketball portfolio. By powering that league, we can also bring even more exciting features for our partners’ customers who are already enjoying BETER`s content.

Determined to Grow Across Every Sector

Previously, the company teamed up with the Asian Basketball League to bring even more worthwhile basketball coverage to fans. BETER has been methodically building up its offer not just in sports, but also across other verticals such as esports, casino and live casino.

The company has been a trusted and acclaimed partner to a variety of companies, and it has launched a series of products and initiatives to help better the overall iGaming and sports betting ecosystems.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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