BETER Builds Up Sports Momentum with Asian Basketball League

BETER, an established provider of next-generation betting content and gaming solutions, has expanded its sports offer by adding a new discipline. Moving forward, the company will power and distribute a number of events in collaboration with the Asian Basketball League. The coverage will focus on the upcoming event in Bishkek, Kyrgyzstan. The event is hosted in collaboration with the b.

BETER Digs Deeper into Basketball with ABL

BETER will be involved in a very specific role which is in line with its own expertise, including the provision of live streaming, data, and odds for all 66 matches that will take across the ABL. The league will involve eight teams who will play in a five-versus-five format, with game days happening on weekdays.

As to the tournament itself, it will be based on two round-robin stages followed by a play-off. A total of three preliminary tournaments with 160 games have been scheduled already but the ABL is expected to be playing more than 10 tournaments and 660 matches every year. BETER Sports deputy general manager Nikolay Vernidub welcomed this opportunity. He said that it is an important part of the business development strategy for the company:

We already had a successful partnership with the Asian Basketball League in 2021, and now we are delighted to announce the launch of a new series of tournaments.  

BETER Sports deputy general manager Nikolay Vernidub

The manager confirmed that the salience of basketball as a global sport has motivated the company to invest more heavily in it and add it to its sports portfolio in more consistent quality. “It is also important to note, that all the tournaments we provide are held under the BETER Integrity policy – in cooperation with sports federations and associations,” he concluded.

Integrity Services Deployed to Make Sports Safer

BETER is committed to providing excellent quality operational support and high-quality tech for sporting events. The company deploys three cameras from different viewing angles to ensure that the experience is on par with consumer expectations. BETER’s integrity services are also leveraged to ensure that any event that is covered by the company upholds the highest fairness standards.