May 10, 2023 2 min read


BETER and BetConstruct Team up for 24/7 Sports & Esports Content

The two companies are going to work together on the distribution of 24/7 sports and esports events

BETER, which has been growing in both the esports and sports vertical, has outlined its new partnership with BetConstruct to further deliver 24/7 events that will be promoted across both sports and electronic sports.

BETER Boosts Content Ties with BetConstruct

The latest collaboration is in fact an extension of similar tie-ups between the companies which have focused on enhanced experiences. Previously, BetConstruct and BETER worked on Live Casino solutions, which were introduced in 2022.

Now, the two companies are focusing on the esports and sports segment with BetConstruct accessing BETER’s in-house table tennis matches hosted under the Setka Cup and eFootball, eBasketball, and more.

There is also the CS:GO events that are running under the ESportsBattle banner, which will now be available throughout BetConstruct and will bring further opportunity for audiences to engage with the segment.

Setka Cup and ESportsBattle are some of the most popular events worldwide as well and are watched by 50 million people in 150 countries every month.

Commenting on this opportunity, BETER’s Yori Arami said that the company was very happy to have the opportunity to team up with BetConstruct and offer top-tier sports & esports content on top of the already negotiated live casino services.

Confident in the Success of New Proposition

“Our in-house trading team ensures sustainability and high average margins. So, we’re confident that this collaboration will bring great results for both BETER and BetConstruct,” Arami said.

BetConstruct head of sports Tigran Meliksetyan was similarly pleased with the opportunity and partnership extension and said that the company was a top player in iGaming and it stands to benefit from further deepening its content ties with BETER and its award-winning products.

“We look forward to a long and prosperous partnership with BETER,” Meliksetyan said.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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