Wynn Rewards hits the shelves at WynnBet’s iGaming and sports gambling platforms. Interconnectivity between Wynn Resorts’ iGaming, sports gambling and integrated resorts businesses is back in focus.
WynnBet Implements Rewards Program with Interactive Products
WynnBet has confirmed that it will be integrating the Wynn Rewards Program, associated with the firm’s hospitality business, into its remote sports gambling and iGaming platforms, achieving further synergies between the retail and online experience. As a result, WynnBet customers will be able to earn rewards whether they choose to visit a Wynn property in person or simply stick to remote options, such as mobile and desktop. Any prizes can then be redeemed in various forms across Wynn Resorts’ interactive platforms or directly on-site through meals, hotel stays, and other experiences.
The Rewards program will be available across all states where WynnBet has gone live, including Virginia, Indiana, Colorado and New Jersey. There are more launches forthcoming, with one in Tennessee expected to go live this month and another in Michigan expected in the third quarter.
Commenting on this move, Wynn Interactive CEO Craig Billings asserts that WynnBet provides users with unique advantages and the opportunity to connect with the company’s integrated resorts across North America.
Customers to Achieve Better Synergies around the Entire Offer
The company has the infrastructure to promote its Wynn Rewards program with ease, as it’s incorporated into the WynnBet dedicated app and can be accessed at properties such as Wynn & Encore Las Vegas and Encore Boston Harbor in Massachusetts.
“We also wanted to reward our early WynnBET players with tier upgrades based on historical play, which provides additional benefits to our customers,” Billings added.
In May, Wynn Interactive announced that it was looking to break away from Wynn Resorts through a SPAC, a special purpose acquisition company, which has become a popular move for many integrated resort operators looking to separate their iGaming, betting, and hospitality businesses.
WynnBet has been successfully building on new market entries, including in places such as Arizona, and it has been adding ambassadors actively to bolster its brand when faced with competition from the likes of FanDuel and BetMGM. Most recently, WynnBet tapped Shaquille O’Neal as a strategic advisor and an ambassador.