WynnBET entered into a long-term agreement with Shaquille O’Neal, the former professional basketball player and NBA icon. Under the agreement, O’Neal will become an ambassador and will serve as a strategic advisor for the brand.
Basketball Icon Shaquille O’Neal to Become Brand Ambassador for WynnBET
Wynn Resorts’ sports betting brand, WynnBET, announced on Monday that it inked an agreement with Shaquille O’Neal, the professional basketball superstar. Under the exclusive partnership, O’Neal will use his expertise as a strategic consultant for the brand. Furthermore, the long-term agreement will make the basketball star a brand ambassador for the app. As a brand ambassador and strategic consultant, O’Neal will play a key role within WynnBET’s advertising both online and on TV. Moreover, O’Neal will participate in in-person events, as well as help create original WynnBET content.
I love working with my friends at Wynn Resorts and I am so excited to take WynnBET to new heights.”Shaquille O’Neal
The basketball star will also collaborate with WynnBET’s partners, Blue Wire Podcasts, Cumulus Media and Minute Media. Celebrating O’Neal’s appointment, the company revealed that it will launch a special free-to-play game dubbed “ShaqPot” within its WynnBET app. With that in mind, O’Neal will be selling his ownership stake in Sacramento Kings to comply with NBA’s rules. O’Neal acknowledged that sports betting is gaining momentum and that he believes that WynnBET “will be a powerful force in the industry.”
WynnBET Is Excited about the Recent Announcement, Continues to Grow
Craig Billings, CEO at Wynn Interactive, shared his excitement by saying that the company is thrilled to expand its existing relationship with O’Neal. He added that, besides being an NBA legend and a well-known personality in sports media, O’Neal is also a successful businessman.
Billings stressed that Wynn believes players will interact with the basketball pro via the WynnBET app. In conclusion, he said that the company is excited that the iconic NBA player will participate in the advertising campaign that will launch this summer.
Shaquille O’Neal has been a great friend of Wynn Las Vegas for many years, and we are thrilled to expand our relationship with him through a partnership with WynnBET.”Craig Billings, CEO, Wynn Interactive
Over the last two months, WynnBET has been incredibly active, growing and signing multiple strategic partnerships. Near the end of June, the company announced that it inked a key partnership with the San Carlos Apache Tribe for market access in Arizona. After that, the company became a sports betting partner of the Colorado Rockies. Under the multi-year deal with the MLB team, WynnBET will offer prizes and giveaways that include trips to Wynn Las Vegas, as well as tickets to games.
Later in July, the company expanded its list of ambassadors, including more athletes. WynnBET revealed that Tim Howard, Nick Mangold and Chad “Ochocinco” Johnson joined the brand as ambassadors and will represent it in various ways. Near the end of July, WynnBET also signed a multi-year agreement with Cumulus Media. By forging a betting advertising alliance with the leading media, WynnBET gains the opportunity to raise awareness of its brand via a network of hundreds of radio stations.