WynnBET and CUMULUS MEDIA, a leading media, advertising and marketing company, have signed a new multi-year alliance that will cover numerous platforms and help boost WynnBET’s awareness with CUMULUS’ audience of 250 million listeners each month. The company’s vast network of hundreds of radio stations makes it a perfect opportunity for WynnBET to try to leverage its brand with potentially keen sports bettors.
The move is designed to promote the WynnBET app, which offers intuitive Android and iOS betting solutions on the go. WynnBET is also one of the media’s largest partners. To achieve the stated goal, CUMULUS MEDIA will use a number of tools, leveraging its massive reach and strong consumer engagement through numerous social channels.
The company’s local radio stations will all work together to promote the WynnBET app in whitelisted jurisdictions. CUMULUS has other assets at its disposal, including studio sponsorships and brand endorsements, and can also target local markets by reaching out to known personalities.
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WynnBET seeks to penetrate traditional marketing channels, such as radio, and drive more potential customers to its app that allows sports fans to place bets quickly and without any hassle. CUMULUS and WynnBET will seek to add value to the listeners’ experience by bringing engaging pieces of content that focus on specific topics that excite sports fans.
Much of this content will be created as a collaboration between the two companies. CUMULUS will use its proprietary targeting technology to enable WynnBET to deliver various brand messages across multiple channels, optimized for the needs of each market, demographics and radio station.
Commenting on this partnership, Wynn Interactive CEO Craig Billings stated, “This partnership with CUMULUS MEDIA provides WynnBET the ability to deliver specific, customized messaging to targeted markets throughout Cumulus’s network of hundreds of stations.”
WynnBET will also accelerate its advertising efforts on Westwood One’s programming, as well as football pre-game and play-by-play options. Thanks to the branded content that Wynn and CUMULUS will be putting together, Billings hopes to see results before long.
Sports Gambling Is Exciting New Marketing Field
CUMULUS MEDIA CEO Mary G. Berner spared WynnBET no praise, either. Berner noted that sports gambling is one of the fastest-growing advertising channels, and to her company, it was important to strengthen its position in the market.
“With Wynn’s focus on exceptional quality and high-touch customer experiences, we believe WynnBET will be a leader among the sports betting apps, and we are excited to deploy our unique assets to grow its business,” she concluded.
WynnBET has been actively looking to improve its branding and positioning across the US. Wynn Interactive branched off from Wynn Resorts in a bid to leverage the sports betting and gaming brand in May 2021.