Vibra Strengthens Foothold with Groove Deal

Market-leading platform for enterprise sales engagement Groove and popular gaming content and software provider in the LatAm region Vibra Gaming have inked a new content integration deal. The latter will have its top-performing portfolio content incorporated into the platform of the sales engagement platform that Forrester Research called a Leader in The Forrester Wave Sales Engagement Platforms for the third quarter of 2022. Vibra Gaming will this way get access to a series of fresh regulated markets, further strengthening its foothold around the globe. 

Vibra Gaming’s Localized Titles, Part of the Deal 

According to the terms of the agreement, Vibra will have its top-tier online slots, table games, bingo, classic content and lottery-compatible content added to Groove’s library as part of the GroovePlay platform. The list of games features localized titles such as Wild Gems, Piggy Cash, Mystic Joker, Fruity 7, Popeye, Quake, Patagonia Wild, and Condorito, to name a few. 

On a monthly basis, Groove includes over 100 fresh games to its portfolio with the help of hand-picked studios and partnerships with tier-one operators similar to the new deal signed with Vibra Gaming. Groove has been offering operators its services for the past six years. Its partnerships with a large plethora of important automated Know Your Customer services, payment processors, Artificial Intelligence companies, affiliate networks, and game developers are on the rise. The company’s twin pair of turnkey GrooveOn and aggregation GroovePlay are backed up by one of the most prestigious technical crews in the industry.

Viagra’s chief executive officer Ramiro Atucha expressed the company’s thrill about getting to work with Groove, calling it a “fantastic opportunity” for Vibra Gaming to further boost their potential across mature, growing, and emerging markets.  

Groove Ranked Sevents on TrustRadius’ Enterprise Software List 

At the beginning of the month, Groove was ranked the seventh best enterprise software and number overall in 2022 by TrustRadius during their yearly Best Software Awards ceremony. Groove was the only sales engagement platform that made it to the reputable top. TrustRadius awards rely on direct reviews from verified users. The company’s vice president of research Megan Headley explained that Groove’s customers “consistently recommend the platform” for the ease of use, intuitive user interface, impressive data analytics, and complex activity capture. 

Vibra Gaming Awarded Silver at SBC Latinoamerica Awards 2022 

The company received the Silver prize for its one-of-a-kind Scratch-a-lot product that relies on mechanics found in instant lottery games. Players can fully experience the excitement of the “scratch and win” concept while getting lost in immersive slot gameplay in those jurisdictions that accept lottery products. At the end of October, Vibra Gaming released El Mariachi, its pioneer video bingo game created for Latin American players. During the same month, Groove and SmartSoft Gaming signed a content integration deal.