August 1, 2023 3 min read


UFC and Enhance Fan Engagement with Multi-Year Partnership

This exciting collaboration aims to provide enhanced entertainment opportunities and captivating content across various UFC events

The Ultimate Fighting Championship (UFC), the world’s premier mixed martial arts (MMA) organization, announced an exciting multi-year partnership with the popular free-to-play social casino platform The two parties will leverage UFC’s massive viewership to bolster their offerings, playing to their mutual strengths. Their shared values provide a stable foundation for a positive and long-lasting relationship.

The Deal Expands on Previous Shared Projects’s new collaboration with the UFC builds upon its existing ties with the organization. The social game operator produces several popular podcasts like On the House with MMA agent Jason House and Champions Corner, featuring former UFC flyweight champion Brandon Moreno. Roobet’s close relations with the UFC will significantly enhance their future collaborations and provide lasting value.

The new multi-year partnership will enhance’s exposure inside the UFC octagon, extending to select UFC pay-per-view events and Fight Nights. This prime placement exposes the brand to millions of viewers worldwide, enhancing its visibility in the gaming and betting markets. co-founder and head of partnerships Anthony Brennan noted the partnership would give fans exciting and groundbreaking experiences.

As the official social casino of the UFC, we will provide exciting, free games and prizes to the greatest fans in the world.

Anthony Brennan, co-founder and head of partnerships

In addition to the octagon branding, will be featured as a presenting partner on select episodes of UFC’s highly acclaimed Embedded series, offering fans an exclusive behind-the-scenes look at top UFC athletes as they prepare for upcoming fights. The two parties will also collaborate on content across UFC-owned social media channels and digital platforms.

MMA Fans Will Be the Biggest Winners

This collaboration presents the UFC with a strategic opportunity to strengthen its leadership position as a global sports and entertainment powerhouse. By aligning with a dynamic and forward-thinking gaming platform like, the organization can explore new avenues to connect with fans and enhance its presence in the rapidly evolving world of online entertainment.

Such positive news arrives at the perfect time for the UFC as it recovers from its recent integrity scandals. The Championship has taken significant steps to address its deficiencies and now seeks to strengthen its brand name and move away from past controversies. The UFC’s fan-centric approach has worked well so far and should continue to drive engagement and ensure MMA’s lasting popularity.’s innovative gaming platform will add a new layer of excitement and entertainment to the upcoming UFC events and Embedded series. As the partnership unfolds, both parties are poised to significantly impact the gaming and sports entertainment landscape, redefining fan engagement and creating a win-win situation for all involved.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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