- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
The Power of Influencers and How They Are Transforming the iGaming Industry

It’s no secret that influencers are becoming increasingly important for brands in any industry, the iGaming industry included. Whether you think this is true or not, there is something special about influencers. Jimmy Donaldson, perhaps more known as Mr Beast, is one of the most known influencers today. Surpassing over 120 million subscribers on YouTube, and with millions of views on every video, he recently expressed the following in Forbes 30 Under 30.
People just don’t understand the influence a lot of creators have
Mr. Beast – Forbes 30 under 30, 2022
Influencers, the content creators, indeed have a huge impact, and that impact is only growing. Research from IZEA from 2022, Trust in Influencer Marketing, shows that over 60% of consumers trust influencer advice over celebrity endorsements and that influencers are the number one reason to try out new products. With their reach and popularity, they are in a strong position to drive brand and product awareness and create a top-of[1]mind effect among their audiences.
Leveraging influencers to drive visibility, popularity, and engagement is important in the iGaming industry. This is also why several companies, operators and providers focus more on influencers today. The effect of working with influencers can be highly successful, as they can engage with their audiences on a different level compared to traditional marketing.
Influencers in the iGaming industry, also known as casino streamers, stem back to early 2016 on Twitch, the world’s largest live-streaming platform, owned by Amazon. Since the birth of casino streaming, it has had a massive increase and hit new records in total streamers and viewership, year by year. In 2022, the Casinolytics AI has tracked almost 17 billion minutes of casino game content brand reach on live-streaming platforms like Twitch and YouTube – an increase of over 70% compared with 2021.
The growth in casino streaming can be attributed to streamers making gambling content more entertaining, engaging and fun. This creates an environment where viewers can interact with the community and the streamer, which amplifies the excitement. In other words, when viewers enjoy watching streamers playing games, the odds of them trying it out increase.
The Casinolytics AI has tracked almost 17 billion minutes of casino game content brand reach in 2022
Casinolytics
How did casino streaming become so popular? And why do people choose it over binge-watching Netflix, playing PUBG, or playing games on their mobile? The main reason for the popularity of casino games lies in the beauty of random number generation (RNG), which creates unexpected reactions and memorable moments for the community. Since nobody knows when things can happen, this attracts different types of viewers. Not only the ones that want to come and go whenever it suits them, but also the very dedicated ones that are there for the community and who spend hours and hours watching a streamer.
Today, it is inevitable that the power of influencers is transforming the iGaming industry and creating a whole new opportunity for companies to make their products stand out in the market. Just stop for a minute, and imagine that over 100,000 people are seeing your brand on Twitch and YouTube at this very moment.
Must Read
Insider
December 23, 2024
Maintaining the Human Touch in HR
Insider
November 20, 2024
SGW 2024 and the Impact of Gamification on Responsible Gambling
More Articles
Casino
February 14, 2025
ACMA Moves Against Offshore Gambling Sector in Australia
Casino
February 14, 2025
Pro Gambler “Lord Lester” Jailed for a Cruise Company Scam
Casino
February 14, 2025
Aristocrat Rethinks Its Approach to Social Gaming
Sports
February 14, 2025
Iowa Doesn’t Want You to Use Proxy Betting, or Face Consequences
Casino
February 14, 2025
Boyd Gaming Acquires Land Under Eastside Cannery
Casino
February 13, 2025
Kewadin Casinos Slowly Recovering After Devastating Cyberattack
Business
February 13, 2025
MGM Resorts Posts Strong 2024 Report Despite Mixed Q4
Industry
February 13, 2025
Proposal for More Gaming Tables in Sacramento Gains Traction
Industry
February 13, 2025
Nine Operators Get Cease-and-Desist Orders in Michigan
Industry
February 13, 2025
New Study Warns iGaming May Harm Economy and Society
Casino
February 13, 2025
Iowa Commission Says No to Stopping Cedar Rapids Casino License