Texas Motor Speedway Extends Existing Deals and Forges New Partnerships

The speedway that hosts races and is currently the only stop for NASCAR and INDYCAR in Texas, the Texas Motor Speedway (TMS), confirmed Wednesday it has renewed multiple existing commercial deals. At the same time, TMS acknowledged it inked two new collaborations with companies based in Texas.

As a result, TMS will continue its collaboration with The Dallas Morning News, WinStar World Casino and Resort, CoServ, Speedy Cash, as well as Zimmerer Kubota. The latest announcement confirms that the aforementioned businesses, under multi-year deals, will continue to hold their roles with TMS.

The Speedway’s collaboration with The Dallas Morning News dates back to 2005. Over the years, the duo’s partnership has been growing from strength to strength. Per the terms of the collaboration, the media will remain an Official Partner of the TMS.

On the other hand, TMS also continues its collaboration with the WinStar World Casino and Resort. Initially, the Speedway joined forces with the venue back in 2006 and since then, has benefitted from increased brand awareness via on-site signage as well as different sponsorship collaborations.

The initial deal between CoServ and the TMS dates back a few years ago. The collaboration played a key role in the INDYCAR and NASCAR weekends as well as other important events at the Speedway.

TMS Forges New Partnerships

Besides the renewed partnerships, TMS forged two new deals. The Speedway teamed up with Niece Equipment, a Texas-based company founded by Al Niece, who has also founded in 1997 Niece Motorsports. Additionally, the TMS joined forces with Yesway’s Allsup’s Convenience Stores. Under the multi-year agreements, the businesses were designated as Official Partners of the TMS.

“Partnerships mean everything in the sports business world so it’s very gratifying to announce that strong companies like Speedy Cash, WinStar World Casino and Resort, CoServ, Zimmerer Kubota and The Dallas Morning News are continuing their partnerships and support of Texas Motor Speedway.“

Mark Faber, executive vice president and general manager at the Texas Motor Speedway

Mark Faber, TMS’ executive vice president and general manager, acknowledged that partnerships are incredibly important within the sports vertical. Moreover, he outlined that the TMS is delighted to continue its successful partnerships with multiple commercial companies. Additionally, Faber said that TMS is delighted to sign new deals with Niece Equipment and Yesway’s Allsup’s Convenience Stores. Finally, he said that TMS is looking forward to the success the new partnerships will bring.