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The Latest in sponsorship
Esports
January 23, 2024
Rollbit and FaZe Clan Sign Major Esports Sponsorship Agreement
One of the most recognizable and influential gaming organizations in the world, FaZe Holdings Inc., announced a new strategic sponsorship agreement by teaming up with the leading online gambling operator, Rollbit. Details regarding the new multi-million esports sponsorship deal emerged today. Under the terms of the groundbreaking agreement, Rollbit will be designated as a global […]
Industry
January 18, 2024
BoyleSports Extends Sponsorship Deal with HRI Racecourses
BoyleSports, an Irish gambling company, has unveiled a new partnership deal with Horse Racing Ireland (HRI) Racecourses, HRI’s arm responsible for running the company’s racecourses throughout the country. The three-year deal will see the two parties collaborate until 2027. As per the arrangement, the bookmaker has renewed its sponsorship of the Irish Grand National, a […]
Sports
January 16, 2024
RIVALO Becomes Deportivo Pereira’s Official Sponsor
RIVALO, Colombia’s leading online gambling and sports betting operator, has formed a major new partnership. As announced by the company, the casino giant has become the official sponsor of Deportivo Pereira, a professional Colombian soccer team. As one of the big soccer teams in the country, Deportivo Pereira will promote RIVALO’s brand, allowing it to […]
Industry
January 5, 2024
Betfred Extends Epsom Partnership, Pledging Enduring Support
Betfred, the renowned UK-based bookmaker, has extended its partnership with The Jockey Club, further solidifying its support for The Derby Festival, set at Epsom Downs. The renewed collaboration secures Betfred’s involvement with The Jockey Club until at least 2026 and should be welcome news for fans of the sport. The Two Parties Strengthen Their Collaboration […]
Sports
November 30, 2023
UEFA Names Betano as the European Championship’s First-Ever Gambling Partner
Betano has been named as the first-ever betting partner for the UEFA European Championship, the primary soccer tournament in Europe. This deal will cement Betano’s presence in the region while making it the first betting firm the UEFA has partnered with for an international tournament. The current deal follows Betano’s success as a partner of […]
Sports
November 20, 2023
Bet365 to Continue Serving as the Title Sponsor of US Darts Masters
The Professional Darts Corporation (PDC) announced an extended partnership with bet365. Under a new sponsorship agreement, the gambling operator will once again back the next World Series of Darts tournament in New York. Bet365 has been the title sponsor of the US Darts Masters for two years now, supporting the event ever since it moved […]
Sports
November 9, 2023
EFL Chair Parry Defends Betting Sponsorships amidst Addiction Concerns
Defending the sport’s right to benefit from responsible betting sponsorship, English Football League (EFL) Chairman Rick Parry emphasized that there were no magic answers to eliminate addiction issues, calling for empathy and support for affected players. His statements closely follow several betting scandals, highlighting the contentious nature of gambling partnerships. Education and Rehabilitation Efforts Remain […]
Sports
October 30, 2023
National Rugby League Clubs Prop Up for Gambling Ad Ban
A number of clubs part of the professional rugby league competition in Australasia, the National Rugby League (NRL), are getting ready for some big, up-and-coming changes in the industry. Namely, the clubs that represent New South Wales, Queensland, Victoria, the Australian Capital Territory, and New Zealand, may have to face a very costly ban on […]
Sports
October 27, 2023
BetMGM Renews Partnership with Philadelphia 76ers
Online casino and sports betting giant BetMGM has unveiled a renewal of its strategic partnership with the Philadelphia 76ers (Sixers), a Philadelphia-based professional basketball team. As per the agreement, BetMGM will continue to serve as the sports team’s official sports betting partner. In the multi-year extension of the partnership between BetMGM and the Sixers, the […]
Sports
October 20, 2023
Bet McLean and Linfield FC Announce Partnership Expansion
Northern Irish independent sportsbook with over 60 stores on the high street and a popular betting platform online, Bet McLean, has decided to continue its fruitful decade-old collaboration with Linfield FC, the popular Northern Irish professional soccer club that plays in the Northern Ireland Football League Championship Irish Premiership. To mark the decision, the two […]