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Sports
July 3, 2025
FC Bayern Inks Landmark Multi-Year Sponsorship Deal with Betano
FC Bayern Munich has signed a milestone sponsorship agreement with Betano, the flagship sportsbook brand of Kaizen Gaming. The deal announced this week makes Betano an Official Sponsor of the club through the 2027/28 season, marking one of the most high-profile commercial partnerships in recent European soccer history. Kaizen Gaming Remains Set on Global Expansion […]
Sports
May 30, 2025
Kwiff Joins Forces with Motherwell FC Ahead of Scottish Premiership
Kwiff, a provider of supercharged sports betting services, has unveiled a new partnership with Motherwell FC, a Scottish soccer club. This tie-up, which comes just in time for the Scottish Premiership, would see the gaming company feature on the shirts of the club’s athletes. Kwiff’s Logo Will Appear on the Back of Athletes’ Jerseys In […]
Industry
May 22, 2025
KSA to Tighten Oversight as Ban on Sports Sponsorships Looms
The Dutch Gaming Authority (Kansspelautoriteit/KSA) announced that it is preparing to tighten its supervision of its new rules on advertising and gambling sponsorships in sports. Set to come into force later this year, the latest set of restrictions will prohibit operators from sponsoring teams and athletes. The Netherlands to End Gambling Sponsorships The upcoming measure […]
Industry
May 16, 2025
TGP Europe Opts to Exit the UK Instead of Paying $4.4M Fine
TGP Europe, the name behind several English Premier League (EPL) sponsorships, has opted to forfeit its UK license instead of paying a huge AML-related fine. This decision could put its many contracted teams in trouble. TGP Europe Has Deals with Several Soccer Clubs TGP Europe is the company behind several betting brands that struck major […]
Business
April 9, 2025
Coolbet Becomes National Partner of the PGA of Canada Despite Its Exit from the Country
A recent partnership between sports betting operator Coolbet and the PGA of Canada raised eyebrows among gaming industry stakeholders. While gaming sponsorships are nothing new, Coolbet exited Ontario a while ago and is no longer available in the country. Coolbet to Sponsor PGA of Canada, RBC PGA Scramble In a rather unexpected development, the PGA […]
Business
March 11, 2025
We-Ko-Pa Casino Resort Inks Sponsorship Deal with San Francisco Giants
We-Ko-Pa Casino Resort has become the official spring training partner of the San Francisco Giants, bringing together the Arizona-based gaming destination and one of Major League Baseball’s most iconic franchises. This newest collaboration marks another vital milestone in We-Ko-Pa Casino’s broader growth strategy after its recent partnership with Internet Sports International (ISI). Spring Training Presents […]
Sports
February 27, 2025
Italy Set to Lift Gambling Sponsorship Ban in Sports
Italy’s Senate is set to reconsider the 2018 Dignity Decree, which banned gambling sponsorships in sports, with the potential for modification or repeal. Sports Minister Andrea Abodi is leading discussions to develop a new sponsorship framework that will be presented to the Senate’s Culture Committee. The 7th Commission Wants Immediate Ban Suspension The move is […]
Sports
February 10, 2025
William Hill Sponsors Spring Festivals Trials Day at Naas Racecourse
William Hill, a leading gaming and betting operator in the United Kingdom and Ireland, will sponsor the Spring Festivals Trials Day at Naas Racecourse. The sportsbook reiterated its commitment to Irish racing as the course designated itself as a “notorious nursery of champions.” William Hill Will Add Four Races to Its Sponsorship Portfolio According to […]
Sports
February 6, 2025
Tipico Extends Bundesliga Sponsorship Through 2028/29 Season
German sports betting powerhouse Tipico has extended its partnership with the Deutsche Fußball Liga (DFL), which operates the country’s top-flight soccer competition. This will reinforce the operator’s commitment to professional German soccer, which is “at the heart” of everything the company does. Tipico Extended Its Commitment to Bundesliga According to the official announcement, Tipico and […]
Esports
January 20, 2025
Riot Games to Allow LoL and VALORANT Sportsbook Sponsorships
In March 2023, Turkish esports news outlet Esporkolik claimed that the developer and publisher of “the most player-focused games in the world,” Riot Games, could give the green light to sponsorship deals between VALORANT teams and gambling companies. Sparking a lot of interest in the media, the rumor was refuted by the West Los Angeles-headquartered […]
