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The Latest in sponsorship
Business
October 20, 2023
SPRIBE Secures Major Marketing Deal with UFC
The UFC has unveiled a brand new partnership with SPRIBE, the iGaming company behind the world’s biggest crash game. The multi-year marketing partnership will see the provider’s brand promoted across many of UFC’s biggest live events. According to the announcement, SPRIBE’s brand will feature at select UFC Pay-Per-Views and Fight Nights. The company logo will […]
Sports
October 10, 2023
Betfred Continues Its Love Affair with Rugby, Extends Super League Deal by Three Years
Leading betting operator Betfred has announced an extension of its partnership with the Super League, the top-flight rugby league in Europe and the United Kingdom. As a result, the gambling company will continue to serve as a sponsor for another three years. The operator first joined forces with the league in 2017. Eventually, the two […]
Industry
October 9, 2023
UK to Investigate the Effect of Gambling Sponsorships on Public Health
Several of the United Kingdom’s most noteworthy universities will probe into the alleged links between gambling sponsorships and public health. Dubbed “Kicking the Habit: Historicising “Addictive” Sport Sponsorship in Britain,” the research will receive £1.6 million in financial backing from the Welcome Institute. According to the announcement, the study will see the University of Nottingham, […]
Industry
October 4, 2023
MGM Resorts Sponsors Las Vegas Pride Parade for 17th Consecutive Year
Leading global hospitality and entertainment company MGM Resorts proudly announced its continued support for the LGBTQ+ community by returning as the presenting sponsor of the annual Las Vegas Pride Parade. This iteration marks the 17th consecutive year of the operator sponsoring the event, demonstrating its unwavering commitment to promoting inclusivity and equality. The Company Has […]
Sports
September 26, 2023
Newcastle United FC Selects BetMGM as Club Partner for the 2023/24 Season
BetMGM, MGM Resorts International’s flagship online gambling brand, is finally making a foray into the lucrative UK market. The iGaming powerhouse has decided to announce its presence in the UK by inking a major sponsorship agreement with Newcastle United FC, a major soccer team. Under the agreement, BetMGM will serve as the official club partner […]
Sports
September 14, 2023
Joe Joyce Teams Up with BetVictor ahead of Fighting Zhang
The professional British heavyweight boxer Joe Joyce has unveiled a new partnership with BetVictor. The announcement comes a week before Joyce’s highly anticipated match against Zhilei Zhang. With much on the line, the clash between Joyce and Zhang is one of the hottest events of the year. Under the agreement, BetVictor’s logo will feature at […]
Sports
September 14, 2023
AC Milan Joins Forces with Leyu Sports and Sekabet
Professional soccer club AC Milan has unveiled new gambling partnerships with Leyu Sports and Sekabet. The former of the two will serve as the club’s official betting partner in Asia, while the second one will become the official regional betting partner of the Rossoneri in Turkey. AC Milan expressed its excitement to join forces with […]
Slots
August 24, 2023
Jacks.nl Joins Formula 1 Heineken Dutch Grand Prix as a Main Sponsor
Formula 1 Heineken Dutch Grand Prix announced that Jacks.nl, a Dutch gambling company, will serve as one of its principal sponsors. From 2024 onwards, the operator will join the list of the Dutch Grand Prix’s partners, which includes major companies such as Pon, Heineken, Radio 538 and Jumbo. Formula 1 Heineken Dutch Grand Prix’s sporting […]
Sports
August 21, 2023
Parimatch Extends Sponsorship Deal with Leicester City FC
Sports betting and online gaming giant Parimatch has renewed its sponsorship agreement with Leicester City FC, a major soccer club. The operator will thus continue to serve as the club’s official betting partner through the 2023/24 season. Parimatch has served as the team’s official partner since the 2020/21 season. The partnership between the two parties […]
Sports
August 15, 2023
6686 Sport Inks New Sponsorship Agreement with Wolves
The famous soccer club based in Wolverhampton, England, Wolverhampton Wanderers Football Club, also popular as Wolves, announced Monday a new sponsorship agreement. The club confirmed that it joined forces with the industry-leading sports entertainment platform with a strong presence in Asia, 6686 Sport. Judging by a statement released by the Wolves, the sponsorship designates the […]