July 31, 2023 3 min read


Spotlight Sports Group and Unibet Ink Sponsorship Agreement

The new collaboration designated the bookmaker as the title sponsor of the Racing Post's preview show Morning Dash throughout the Qatar Goodwood Festival

The globally-recognized technology, media and content company, Spotlight Sports Group (SSG), announced it signed a new partnership with the famous bookmaker, Unibet. Under the terms of the new deal, announced Monday, the bookmaker was designated as the title sponsor of Racing Post’s preview show Morning Dash. Per the terms of the collaboration, Unibet will be the title sponsor for the famous show throughout the Qatar Goodwood Festival.

The collaboration will see Unibet’s brand ambassadors, Martin Dwyer, a winning Group 1 jockey and expert Richard Hannon Jnr participate in the live filmed shows from Tuesday, August 1 through Saturday, August 5, 2023. The shows will also feature a variety of different offers from Unibet.

Racing Post’s Dave Orton, Paul Kealy, as well as Tom Segal and Maddy Playle, will host the show. They will be joined by experts from Unibet during each day of the upcoming festival that will share insights and in-depth reviews of the action for each racing day. The bookmaker’s experts will provide tips and offers for the next days of the festival. Additionally, Oisin Murphy, the three-time British champion jockey will participate in the first two episodes of the show.

SSG’s chief commercial officer, Sam Houlding, shared his excitement about the new collaboration. He explained that the company is thrilled to join forces with Unibet for the Morning Dash. Additionally, Houlding spoke about the special offers Unibet will deliver during the racing festival. He highlighted the exciting experiences the show will bring for the audience and said in conclusion: “I look forward to seeing this show help our audience stay ahead of the field.”

We are delighted to partner with Unibet for this year’s Morning Dash preview show.

Sam Houlding, chief commercial officer at Spotlight Sports Group

The Collaboration Will Bring Thrilling Offers and Promotions

Ed Nicholson, Unibet’s head of racing, shared his excitement about the latest sponsorship agreement. He spoke about the importance of Racing Post’s Morning review shows, acknowledging the analysis, opinions and tips they bring for fans of the sport. “Here at Unibet we’re passionate about racing so we are delighted to partner with the Racing Post during next week’s Qatar Goodwood Festival to bring you a live ‘Morning Dash’ show each morning,” he added.

Additionally, Nicholson explained that Unibet will deliver a plethora of promotions and offers during the festival. According to him, there will be daily specials available exclusively for fans that follow the Morning Dash. Finally, he pointed out that Unibet’s ambassadors will deliver expert advice.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

Leave a Reply

Your email address will not be published. Required fields are marked *