World-leading provider of sports data Sportradar entered into a multi-year partnership with Hungry Jack’s National Basketball League (NBL) in Australia, to become the international media distributor and OTT partner for the league, the company announced in a special media release today.
Broadcasting Live NBL Matches
Under the terms of the deal, Sportradar will have the rights to broadcast live matches from the NBL starting from the upcoming season which will commence on January, 10, 2021.
“The Hungry Jack’s NBL is delighted to work with Sportradar. Through a combination of NBL’s local market reputation and growing fanbase and Sportradar’s focus on integrity and technology excellence proven in global markets, we feel confident that we can expand the NBL’s sphere of influence together and I very much look forward to seeing it happen.”Brad Joyne, Chief Commercial Officer, NBL
Utilizing its global network across broadcast and online channels to deliver memorable experiences for global audiences, including China, South East Asia, the US and Europe, Sportradar’s partnership with the NBL is expected to enhance distribution and coverage for the league’s media rights.
“Sportradar is looking forward to expanding the NBL’s global footprint through our technology-based, data-driven approach to rights distribution, and helping the league unlock new commercial partnerships and opportunities off the back of that increased engagement.”David Edwards, Director, Sports Media and Partnerships-Oceania, Sportradar
Besides popularizing the league’s product, Sportradar will power the NBL’s over-the-top (OTT) platform, planning on featuring NBL1 games for the first time on the league’s platform.
“The Sportradar-powered OTT platform will also be featuring a high volume of live and VOD matches across the NBL1 (state) leagues. We’re proud to help showcase the next generation of Australian basketball talent via a single dedicated streaming service for the very first time.”David Edwards, Director, Sports Media and Partnerships-Oceania, Sportradar
Providing Integrity Services
The Swiss-based sports data supplier will also become an official integrity partner to the NBL, providing odds monitoring across all top men’s and women’s competitions in Australia, including the NBL, NBL1 and Big V, to ensure early detection of betting irregularities utilizing its Fraud Detection System.
The deal with the NBL is the latest achievement in the Asia Pacific region for Sportradar, striving to leverage its global experience, cutting edge technology and expertise to bring live sports to audiences during testing times. In 2019, Sportradar teamed up with Korea’s K League to provide the league with online and broadcasting platforms and help it expand globally.
In January 2020, Sportradar deepened its relationship with Tennis Australia, to leverage its audiovisual and data content, as well as provide integrity services. In Australia, the data provider is also powering the OTT platform of the National Premier League in cooperation with Football New South Wales and Football Queensland.