Isle of Man-based esports betting platform Luckbox announced today in a media release it entered into a partnership with Income Access, to have the Paysafe Group’s marketing technology and services provider power its affiliate program.
Leverage the Brand
The deal with Income Access will provide affiliate marketing solutions for the built from the ground up pioneering esports betting platform, as Luckbox will seek to leverage its brand across the company’s independent iGaming affiliate network.
“This has been a year of phenomenal growth for Luckbox and the wider esports betting industry. The past few months in particular have seen us honing our product, not least with the addition of more games, betting markets and attractive user acquisition and retention mechanisms, such as free bets.”Quentin Martin, CEO, Luckbox
Featuring a wide range of markets on 13 esports with live streams for titles such as CS:GO, Dota 2, League of Legends, FIFA and NBA2K, Luckbox’s pre-match, in-play and combo betting is aimed at the esports passionate fans, while the platform’s welcome offer and ongoing promotions facilitate fan engagement and expansion.
“We focused on working with high-quality affiliate partners, which proved to be successful for our brand, and onboarding a trusted affiliate platform like Income Access accelerates our plans to scale our operations, and we look forward to a successful partnership.”Quentin Martin, CEO, Luckbox
Strengthen Acquisition and Retention Efforts
Income Access’s platform offers comprehensive multi-channel tracking and reporting tools, based on user-friendly CRM and customer communication, and the launch of Luckbox’s affiliate program on the platform will strengthen acquisition and retention efforts for its marketing partners, as well as provide access to qualified advertising partners and content marketing support for the esports betting service.
“Through this partnership, esports affiliates can soon expect to promote Luckbox, a brand making noticeable headway in the gaming industry. By integrating with both our affiliate software and influential network, Luckbox will further reach the global esports community while growing its affiliate programme.”Tara Wilson, Chief Operating Officer, Income Access, Paysafe Group
The deal with Income Access puts Luckbox among 300 brands worldwide, Betfred, Bet Victor, Caesars Interactive, Danske Spil, Michigan and Pennsylvania lotteries and William Hill, to name a few which are currently partnering with the marketing technology and services provider.
In September 2016, Income Access which was founded in 2002 in Montreal was acquired by Paysafe Group, the company behind popular digital wallet brands Neteller and Skrill, in a CAD$40 million cash deal.