- Casino
- By State
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- Georgia
- Florida
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Massachusetts
- Maryland
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- By State
- Slots
- Poker
- Sports
- Esports
Sportradar Says Alpha Odds Improved Clients’ Profits by 10%
The solution recently achieved International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems accreditation

Sportradar released a new update on the performance of its Alpha Odds tool, announcing that it has boosted clients’ profits by an average of 10% in 2023.
For reference, Alpha Odds is an automated odds recalculation tool which allows gambling companies to generate bespoke betting prices that take their risk exposure and liabilities in mind. Alpha Odds was launched in 2022 and has since benefitted over 60 betting operators across the globe.
What makes Alpha Odds special are its AI capabilities and pricing models that provide reliable probability prediction, allowing operators to manage their risk more effectively. When paired with real-time and predicted liquidity, Alpha Odds ensures trading efficiency maximization that corresponds to the trading strategies of Sportradar’s operator partners.
Sportradar also pointed out that an analysis of 17 million betting tickets across 60 of its clients showcased the reliability of the artificial intelligence models within the odds recalculation service.
According to Sportradar, Alpha Odds delivered an average trading efficiency improvement of 11% for clients, compared to the performance of its conventional odds product. This difference was attributed to Alpha Odds’ capabilities, which were able to adjust betting prices in real-time, thus stabilizing clients’ trading operations.
Alpha Odds Received ISAE Certification
Furthermore, Alpha Odds’ financial reconciliation aspect was recently independently certified by auditors PwC, allowing the solution to achieve the International Standard in Assurance Engagement (ISAE) 3402 Type 1 for matching and client invoicing calculation systems.
This certification, Sportradar clarified, attests to the company’s robust computational practices and superior visibility when it comes to the processes behind Alpha Odds.
Darren Small, Sportradar’s senior vice president of managed trading services (MTS), commented on the matter, pointing out that Alpha Odds has been transforming trading betting markets since 2022.
Commenting on the recent certification, Small said that it confirms the effectiveness of the solution and shows that Sportradar is a company that partners can trust.
The independent ISAE certification validates the performance of Alpha Odds and provides confidence to clients that the associated financial aspects of the solution are transparent and accurate.
Darren Small, SVP of MTS, Sportradar
Meanwhile, Sportradar just extended its data deal with kwiff, the super-charged betting service.
Related Topics:
Angel has a passion for all forms of writing, be it fiction or nonfiction. His curious nature gives him an ace up his sleeve when researching a new topic. Angel’s thirst for knowledge, paired with adaptability, always helps him find his way around.
Next Article
Industry
January 30, 2024
GG.BET Extends Partnership Deal with Team Vitality through 2024
Must Read
Industry
February 7, 2025
UK: Conman Turned Tipster Argues with Bookmakers over Ban
Industry
February 6, 2025
Bill Fails to Snuff Out Indoor Smoking in Mississippi
More Articles
Sports
February 11, 2025
Allwyn Joins Formula 1 as Official Partner, Vows to Empower Fans
Sports
February 11, 2025
FanDuel Recorded 16.6 Million Super Bowl Bets
Business
February 11, 2025
Entain CEO to Change Again with Gavin Isaacs’ Departure
Industry
February 11, 2025
Google Confirms Update to Its Gambling and Games Policy
Industry
February 10, 2025
Gambling Firms Accused of Illegally Sharing User Data with Facebook
Business
February 10, 2025
Superbet Announces Important €1.3B Injection of Capital
Business
February 7, 2025
How Brazil’s First Month of Regulated Betting Looked Like
Industry
February 7, 2025
UK: Conman Turned Tipster Argues with Bookmakers over Ban
Business
February 6, 2025
Enteractive Agrees to Reinforce BetMGM’s CRM Efforts
Business
February 6, 2025
Betsson Posts Its Strongest Full-Year Report Yet
Casino
February 6, 2025
Trainwreckstv Questions Xposed’s Deal with Roobet – Real Money?