Sportradar Extends Data Deal with Kwiff

Kwiff, the super-charged betting service, has announced an expansion of its deal with Sportradar, the world’s leading sports technology company.

As per the deal, Sportradar will continue to supply its partner with pre-match and live score data for multiple sports. In addition, Sportradar will also provide kwiff with content solutions, such as Live Match Trackers.

As announced, esoccer has also been added to the expanded agreement, allowing kwiff to engage fans with tons of new content. Esoccer streaming will be integrated into the betting service’s offerings, allowing it to appeal to next-gen bettors.

The agreement between Sportradar and kwiff has been extended through 2025, reinforcing the former company’s position as a leading supplier of data and content.

Charles Lee, kwiff’s chief executive officer, commented on the expanded partnership, praising Sportradar as a “fantastic partner.” Lee thanked the data specialist for its invaluable support over the past years and said that he is very happy to expand this relationship.

Kwiff’s CEO praised Sportradar’s delivery of data and content, saying that it “aligns perfectly” with kwiff’s sportsbook and platform.

We are always striving to improve our entertaining, personalized experience for our players and Sportradar’s content builds on that mission.

Charles Lee, CEO, kwiff

Sportradar Remains a Leader in Sports Data

In other news, Sportradar recently launched FanID, a brand new data collection solution meant to assist advertisers in a post-cookie world. FanID’s goal is to provide rightsholders and brands with personalized fan engagement following the removal of third-party cookies in 2024.

Sportradar plans to leverage its vast network of partners and clients to promote this new solution, raising awareness of the benefits it would bring. Powered by proprietary data coverage and advertising tech, FanID will allow companies to deliver deeper and more contextually relevant insights.

Earlier this month, Sportradar also extended its integrity agreement with the Asian Football Confederation. As agreed, Sportradar will continue to work on integrity matters for the AFC, helping the league tackle a variety of problems through 2027.

In December, Sportradar also joined forces with Tennis Data Innovations (TDI), a joint venture of ATP and ATP Media. Under that deal, TDI agreed to power Sportradar with global data and streaming rights for betting, as well as media data rights, for all ATP Tour and ATP Challenger Tour events.