A leading sportsbook operator in the US and a global leader in sports data announced today that they have extended their existing partnership deal throughout 2028.
Data and Odds Supplier of Choice
The agreement between Sportradar and FanDuel is making the global supplier of official sports betting data and sports entertainment products and services the chosen data and odds supplier for the sportsbook brand owned by Flutter Entertainment.
With FanDuel being the leading US sportsbook, this deal further underscores Sportradar’s position as the data and odds supplier of choice for US sports, including the NBA, MLB, and the NHL.”Carsten Koerl, Global CEO, Sportradar
The deal covers data and odds from three of the major professional leagues in the US, NBA, MLB and NHL, reinforcing Sportradar’s position as the preferred supplier for the daily fantasy sport and sportsbook operator until the end of 2028.
Both Sportradar and FanDuel have established market-leading positions through investment in innovation and cutting-edge products and services, and this expanded agreement enables us to work together to further evolve FanDuel’s offering, particularly in areas like in-play betting.”Carsten Koerl, Global CEO, Sportradar
Access to Pre-Match and Live Services and Betting Tools
Under the terms of the extended deal, FanDuel will continue to have access to Sportradar’s full suite of products, consisting of pre-match and live betting services, as well as betting entertainment tools such as live match trackers and betting widgets. This will allow it to propel its growth in US sports betting markets many expect to expand significantly over the next few years.
Low latency live data is the essential fuel for our proprietary trading models to deliver a quality in-play betting experience to our customers.”Niall Connell, General Manager, Sportsbook, FanDuel Group
The expanded partnership is expected to further boost in-play betting at FanDuel Sportsbook, offering customers an enhanced betting experience and helping the brand increase the popularity of in-play betting, which already contributes to nearly 50% of the sportsbook’s betting handle, competing with the most popular markets, moneyline and spread.
Sportradar’s data powers our in-house models allowing us to offer a large number of in-game betting markets and it’s the collaborative nature of our partnership that will evolve FanDuel’s in-play product offering in the years to come.”Niall Connell, General Manager, Sportsbook, FanDuel Group
The share of in-play betting at FanDuel Sportsbook outlines the role the sportsbook plays during live sports events, serving as a second screen for fans and bettors following the action from the comfort of their homes or in the arenas and stadia, and the Sportradar’s portfolio of products and services will only help to enhance that fan experience.
We’re looking forward to deeper integration with the FanDuel team to continue building on the success we’ve had together thus far.”Carsten Koerl, Global CEO, Sportradar