- Legal States
Julie Moraine June 29, 2021 3 min read
Sportradar and NHL Sign 10-Year Landmark Partnership Deal
Global provider of sports betting and sports entertainment products and services Sportradar announced today a 10-year partnership deal with the National Hockey Association (NHL) to become the league’s Official Betting Data and Streaming Rights and Official Media Data Rights and Integrity Partner.
“The NHL has been a terrific partner for Sportradar for nearly seven years and we look forward to collaborating with them in an expanded manner to continue increasing the global reach of the league, while delivering ground-breaking products and services to our customers.”Carsten Koerl, Global CEO, Sportradar
Focus on Fan Engagement
Under the landmark deal, Sportradar and the NHL will collaborate to expand the league’s outreach by leveraging the tech company’s diverse and versatile solutions to offer fans deeper insights into the game and enhance fan engagement.
“As the global leading provider of sports data for the media and betting industry, Sportradar has the unique expertise to help us deliver stats, insights and video content to our fans, who are extremely tech-savvy and constantly crave new and compelling ways to engage with our sport.”Gary Bettman, Commissioner, NHL
Sportradar, the NHL’s Official Global Data Distributor since 2015, gained distribution rights of the NHL’s official data and statistics, including the league’s new real-time Puck and Player Tracking technology, as well as live streams of NHL games via Sportradar’s digital betting platform available to sports wagering operators in legalized markets.
“The capabilities, versatility and global scale of Sportradar’s platforms and products will assist us in providing fans, media and sports betting companies around the world with a greater depth of data and more immersive experience with the game.”Gary Bettman, Commissioner, NHL
Sports Betting Partnerships outside of North America
The deal has provisions for sports betting partnerships outside of North America by utilizing Sportradar’s data-driven marketing solution ad:s, which already proved its value via NHL’s recent Baltic region partnership with Olybet and deal with Czech betting group Tipsport.
“This agreement truly highlights the global, multi-vertical, wide-ranging capabilities of Sportradar’s technology solutions and reflects how we use data to create engaging, personalized experiences for our partners and customers.”Carsten Koerl, Global CEO, Sportradar
Sportradar’s Universal Fraud Detection System (UFDS) will continue to be deployed by the league’s official integrity services provider, to help safeguard the integrity of the NHL by monitoring global betting activity and trends.
“We’re thrilled to continue and deepen our important partnership with Sportradar and look forward to delivering a best-in-class fan experience through our collaborations over the next decade.”Gary Bettman, Commissioner, NHL