Scientific Games Introduces THE GAME OF LIFE to Pennsylvania Lottery Players

Scientific Games’ innovative collaboration marks a significant milestone as THE GAME OF LIFE’s first introduction to the global lottery industry. Pennsylvania Lottery players can enjoy the new addition in multiple traditional and digital formats, highlighting Scientific Games’ ability to transform and utilize popular brands. The partnership will help the supplier maintain its dominating position and achieve lasting success.

The Beloved Title Comes to the World of Lottery

The timeless appeal of THE GAME OF LIFE, a beloved board game that has entertained generations, is now set to captivate lottery gaming players. The expansion into lottery games allows players to engage with the brand in new and exciting ways while retaining the nostalgic charm of the original.

This latest groundbreaking partnership will allow Pennsylvania Lottery players to enjoy THE GAME OF LIFE in multiple formats, including instant scratch games, Fast Play terminal-generated games at retail locations, and a digital game available through the Pennsylvania iLottery program. Pennsylvania Lottery executive director Drew Svitko was excited about the launch, hoping the brand would bolster all verticals.

We knew the brand’s adventurous theme and immediate recognition would be a hit both at retail and online.

Drew Svitko, Pennsylvania Lottery executive director

THE GAME OF LIFE already had a soft launch in May as the Pennsylvania Lottery offered a themed $10 instant scratch game and a $5 Fast Play game. These limited tests proved immensely popular, quickly becoming some of the organization’s best-performing offerings. The lottery’s expanded portfolio promises to draw enduring client interest and generate sustainable revenues.

Scientific Games Has Mastered Converting Popular Brands

Scientific Games’ expertise in delivering industry-leading land-based and digital lottery solutions marks this momentous launch. The continued collaboration with Hasbro demonstrates the supplier’s commitment to innovative and engaging gaming experiences that resonate with players across various platforms. Scientific Games’ Pennsylvania’s success reinforces its presence in one of its core markets and opens avenues for further expansion.

This newest partnership showcases the potential of combining iconic brands with cutting-edge gaming technology to create unique and captivating player experiences. In addition to Hasbro game-related brands like MONOPOLY, SCRABBLE, and YAHTZEE, Scientific Games has successfully experimented with more unusual titles. Its recent titles inspired by the Game of Thrones franchise highlighted new opportunities to appeal to diverse demographics.

Pennsylvania Lottery players can look forward to new immersive and engaging gaming experiences as Scientific Games maintains impressive momentum and expands its vast portfolio with new and exciting offerings. With THE GAME OF LIFE’s landmark omni-channel launch, the supplier keeps pushing the boundaries of what’s possible in gaming and entertainment.