SBK Sponsors Hibernian FC; Boomerang Onboard Alisha Lehmann as Ambassador

Hibernian FC has announced a new partnership agreement with SBK, Smarkets’ sports betting arm. Under the deal, the team’s athletes will brandish the operator’s logo on their sleeves until the summer of 2026.

Hibernian Will Promote SBK’s Brand

In addition to appearing on the players’ jerseys, SBK will receive significant branding exposure at Easter Road, the Hibs’ home stadium, allowing it to reach even more soccer fans.

SBK was created in 2020 with the goal of redefining the sports betting experience and providing best-in-class odds to sports aficionados. A part of Smarkets, the brand is committed to promoting betting responsibly and only to players of legal age.

Murray Milligen, Hibernian FC’s commercial director, said that he is really pleased to have secured SBK’s backing for the next two years.

We look forward to working with them over the next two years in what is an important and exciting period in the Club’s history.

Murray Milligen, commercial director, Hibernian FC

Adam Baylis, SBK’s marketing director, was likewise pleased with the deal, saying that it is “an honor” to be associated with one of the biggest clubs in the Scottish Premiership.

We can’t wait to bring SBK’s market-leading odds to Hibs fans throughout this season and spread the word about our mission to shake up the industry with a focus on price and product with no casino in sight!

Adam Baylis, marketing director, SBK

Boomerang Sportsbook Teams Up with Alisha Lehmann

In the meantime, Boomerang Sportsbook unveiled a groundbreaking partnership with Alisha Lehmann, one of the biggest names in women’s soccer.

Lehamann, who competes for Juventus, is best known for her strong connection with fans, reflecting Boomerang’s own values. As a famous name in women’s soccer, the athlete will help Boomerang boost its visibility and reach a larger community of soccer aficionados.

Ivan Kraynov, Boomerang’s co-founder, said that his team is delighted about the tie-up, calling it the next “logical step” in the sportsbook’s strategy to tap into European sports.

Alisha’s commitment to excellence and her dynamic approach is a great fit for our brand’s vision of leading in sports and entertainment.

Ivan Kraynov, co-founder, Boomerang

Boomerang, for context, already an existing partnership with AC Milan, further highlighting its commitment to professional sports.

Lehmann was similarly enthusiastic about the collaboration and lauded Boomerang as a “sports-oriented brand that embodies energy, fun, and innovation.”

Boomerang’s approach to combining sports, gaming, and entertainment resonates deeply with me, and I’ll be eager to contribute to delivering positive and exhilarating experiences for customers.

Alisha Lehmann

Speaking of soccer deals, two leading soccer clubs, namely Crystal Palace and Nottingham Forest, were reportedly reprimanded over their sponsorship deal with Kaiyun Sports.