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Sports
August 2, 2024
SBK Sponsors Hibernian FC; Boomerang Onboard Alisha Lehmann as Ambassador
Hibernian FC has announced a new partnership agreement with SBK, Smarkets’ sports betting arm. Under the deal, the team’s athletes will brandish the operator’s logo on their sleeves until the summer of 2026. Hibernian Will Promote SBK’s Brand In addition to appearing on the players’ jerseys, SBK will receive significant branding exposure at Easter Road, […]
Industry
August 2, 2024
Betting Frenzy Surrounding US Presidential Race Reaches New Heights
The US presidential election is turning out to be a goldmine for bookmakers worldwide, with estimates suggesting that roughly $1 billion has been wagered on the outcome despite several months remaining before Election Day. The twists and turns surrounding the 2024 presidential debate have only fueled the fire, creating many exciting betting opportunities. Wagering Platforms […]
Sports
November 1, 2022
Republicans Given 66% Chance to Gain Control Over Senate
The Republican Party has been given a 2-in-3 chance to regain control over both of the Congress’ chambers during the upcoming midterms that will be held next week. The odds have been offered by the Smarkets exchange, placing the Grand Old Party (GOP) in the leading position of favorites expected to take over the Senate. […]
Esports
October 17, 2022
Truss to Resign as PM by 2023, Bettors Believe
Bettors seem very pessimistic about Liz Truss’ tenure as Prime Minister of the United Kingdom. So much so in fact, that people have wagered money on her departure. Punters Distrust Truss Following the latest developments in British politics, PM Liz Truss has lost the confidence of many of her colleagues. Her economic recovery plan was […]
Industry
July 25, 2022
SBK Takes on Competition, Launches New Advertisement Campaign
The leading betting exchange, Smarkets, announced a new advertising campaign for its SBK sportsbook. The campaign was launched under the slogan “The ad we weren’t allowed to make. But we made it anyway.” Although it was banned from TV, the sportsbook went ahead to launch the ad via its website. SBK Unveils “The Ad We […]
Industry
July 13, 2022
Smarkets to Open First US Office in Washington DC
UK sports betting exchange operator Smarkets announced its plans to open a new office in the US as the company is looking to benefit from the gathering pace sports betting industry and has chosen the metro Washington DC area for its location. ‘Key Step’ towards US Growth Smarkets founder and chief executive officer Jason Trost […]
Business
June 9, 2022
Smarkets Attracts Nike Senior Executive for Its New US General Manager Position
London-based sports betting company Smarkets has announced the hire of its new US General Manager. The position will be assumed by Sheldon Hanai, a former senior executive at Nike. Hanai Brings Considerable Experience and Is a Known Face to Smarkets Hanai started his career working for the US Department of Defense before moving to Google […]
Industry
May 24, 2022
Strive to Power Smarkets News with Sports Content
UK betting exchange Smarkets has expanded its partnership with the marketing brand Strive Sponsorship. The latter agreed to power Smarkets’ websites with daily sports content. Strive to Power Smarkets with Content As per the deal, Strive Sponsorship will provide content, podcasts and editing services to Smarkets News and SBK Betting Zone. Thanks to Strive’s talented […]
Sports
May 20, 2022
Smarkets Reveals Plans to Join the Iowa Betting Markets
Smarkets has announced that it’s launching the company’s sports betting platform in Iowa in the coming months. The platform will be powered by Affinity Interactive and no exact launch date has been set in stone yet. Smarkets was launched by SBK back in 2019, and the first state it broke ground in was Colorado. Affinity […]
Sports
March 9, 2022
Odds Suggest Emmanuel Macron to Win Elections, Le Pen to Face Him in Run-Off
The incumbent French President – Emmanuel Macron – is in the race for another stint in office and according to Smarkets data, he is shaping up as the most likely winner in the election. Part of this is the leader’s track record with managing the COVID-19 crisis which prompted widespread unrest across France but ended […]
