Psychiatrists Call for Ban on Advertising in Irish Sports

An urgent ban on gambling advertising as part of laws needed “now more than ever” to tackle gambling addiction was proposed by the College of Psychiatrists of Ireland, arguing the restrictions and lockdowns related to the efforts to curb the spread of the virus further fuelled an already existing issue.

Isolation and Increased Target Advertising Online

The professional body for psychiatrists released its Gambling Disorder Position Paper outlining increased isolation, opportunities for more gambling while working from home, and increased target advertising online further exacerbated the issue of problem gambling, threatening to turn it into a full-blown health crisis.

According to the paper developed by the Faculty of Addictions Psychiatry of the College, problem gambling is a disorder characterized by behavioral patterns similar to substance addiction. The document highlighted public education, new legislation, controls on advertising, treatment services, and research as the five key components to successfully tackle the issue of problem gambling.

The professional body noted in the report that data reflecting gambling disorder nationally in Ireland is not collected, hence no pathways for referrals within the mental health and addiction services for people needing treatment.

Ban on Gambling Advertising in Sport

Regarding gambling-related advertising, the paper stated that gambling advertisements on TV and radio should not be aired before the watershed and that gambling ads related to sports should not be permitted.

“We cannot continue to ignore the links between problem gambling and the current high volume of betting ads – be that in traditional TV ads or on team jerseys and side-line banners. Betting has become strongly linked with the enjoyment of sports. We are normalising gambling as a behaviour.”

Professor Colin O’Gara, Consultant Addictions Psychiatrist

Further, activities related to gambling advertising should be overseen by an independent body that needs to be aware of the impact of such advertising content upon children and vulnerable people, the report argued, specifically mentioning as a serious threat the use of microtransactions and loot boxes in online gaming.

“Even in the absence of live sports, people are finding it difficult to avoid triggers, with increased visibility of online gambling ads and the rollout of new betting platforms. We need to support people with tighter controls and responsible gambling measures inbuilt in the industry.”

Dr William Flannery, President, The College of Psychiatrists of Ireland

The paper raised the need for more robust processes in terms of age verification to ensure children do not have access to online gambling, as well as to enhance legislation and public education about gambling disorders and available options for treatment.

The paper on gambling disorder was released ahead of an upcoming regulatory reform of the gambling market in Ireland next year, signaled by the new interim Gaming and Lotteries Act which recently came into force and confirmed Government’s commitment to reforms.