Prime Sports Cleared for Launch in Kentucky, Hopes to Go Live by May

Online sports betting operator Prime Sports is preparing for a foray into Kentucky. Expected to launch in time for May’s Kentucky Derby, the wagering company is set to collaborate with local powerhouse Churchill Downs.

No Limits for Pro Bettors, Prime Sports Promises

Prime Sports has successfully procured a license from the Kentucky Horse Racing and Gaming Corporation, which greenlit its partnership with Churchill Downs. This will notably be the first such sportsbook partnership for Churchill Downs.

So, what can fans expect? First of all, Prime Sports describes itself as a place where professional bettors and sports experts can feel welcome without fearing they will be limited. In addition to that, the company offers high-limit wagers, further engaging those who wish to go all in.

Kentucky has proven to be a state with fervent sports aficionados and passionate bettors, making Prime Sports a perfect fit for the market.

While the operator said it seeks to cater to the needs of pro bettors, it is also a sportsbook that can be enjoyed by casual bettors as well. Universal features, such as fast payouts and robust live customer service make sure that the customer experience is smooth and enjoyable.

Prime Sports Is Looking Forward to Launching

The company leadership is excited about the opportunity to launch in a state with such a rich sports and racing history. Already operational in New Jersey and Ohio, Prime Sports is ambitious about growing its US presence and launching in additional markets.  

While there has been no official launch date set for Prime Sports in Kentucky, the company plans to target the next big event after the National Football League season. If things go well, the operator might go live in time for March Madness.

In any case, the Prime Sports leadership hopes to get the platform running by May in order to capitalize on the 2025 Kentucky Derby.

One of Prime Sports’ challenges will be taking on Circa, another high-limit sportsbook operational in Kentucky.

Kentucky Player Wins $281K from the Lottery

In other news, a persistent lottery player from Kentucky recently won a $281K Lucky for Life prize. The player spoke about his win to lottery officials, revealing that he had been using the same numbers since the game launched.

The player narrowly missed the Lucky for Life jackpot after guessing a single number incorrectly and regretted being so close to winning it all. Still, he was satisfied with his prize, which came at a crucial moment in his life.