November 15, 2021 2 min read


Pragmatic Play Makes Another Foray into Africa with Odibets

Pragmatic Play will pursue further expansion in Africa as the award-winning supplier pivots strongly towards new and regulated markets. The company is specifically focused on its experience in the East African region and will now deliver its products through Kenyan gaming brand Odibets.

Odibets will expand its current product offering in the iGaming segment by enriching its product offer with Pragmatic Play’s signature slots and live dealer games. Players will be able to experience a variety of signature slots, including Sweet Bonanza, Day of Dead, John Hunter, Wolf Gold, Gates of Olympus, and more.

The live dealer selection will be strengthened with Roulette and Sic Bo, Blackjack and Mega Wheel, for more authentic experiences. There will be numerous live game show additions to Pragmatic’s portfolio, taking on Evolution as a competitor.

Odibets Becomes Next Brand for Pragmatic Play in Africa

Odibets country marketing manager Aggrey Sayi has welcomed the tie-up, commending Pragmatic Play’s clout in the iGaming market. According to Sayi, Pragmatic will add value and variety to its product offer:

“We’re excited to have such a diverse selection of proven player-favorite games to assist in our mission of delivering an enhanced gaming experience to players.”

Odibets country marketing manager Aggrey Sayi

Pragmatic Play’s chief business development officer, Yossi Barzely, was equally pleased with the developments so far. He commended Odibets’ standing in the region and spoke highly of the products that the company will be bringing to the fore.

Creating a Worthwhile Experience for African Gamers

All of them are focused on the simple premise of delivering a better overall experience for the player. The company continues to deliver up to five new slots every month in the hopes of improving its portfolio of products and remaining at the forefront of iGaming, virtual sports and bingo verticals. Barzely said:

“We’re delighted to continue our expansion in the East African market, and Odibet’s strong and trusted brand will only enhance this.”

Pragmatic Play’s chief business development officer, Yossi Barzely

This is not Pragmatic Play’s first rodeo in Africa either. It has been seeking out trusted partners such as Rahisibet and Supabets, two operators that are based in the continent and operate in some of the best developed markets.


Yasmin is an iGaming and gaming journalist with over 10 years of writing about various publications. Her experience spans the entirety of iGaming, traditional sports, as well as online poker. She is well-versed in every aspect of online gaming and her wealth of knowledge provides additional substance to our coverage.

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