January 29, 2025 3 min read

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Penn Entertainment Takes the Lead in Gaming Industry’s DEI Efforts

Penn Entertainment outperformed key industry competitors such as Entain and International Game Technology (IGT)

Penn Entertainment has grabbed the top spot in the newest All-Index report from the All-In Diversity Project, a yearly survey that looks at diversity, equity, and inclusion (DEI) work across various industries, including the gaming industry. This recognition shows Penn‘s dedication to creating a diverse and inclusive workplace setting an example for other operators to follow.

Companies in the Gaming Sector Elevate Performance with Strong DEI Focus

The All-In Diversity Project, a nonprofit group that aims to boost DEI in the global gaming industry, runs the All-Index survey to check companies’ policies and programs. Each company that takes part gets a score from 1 to 100, which helps them measure how they are doing now and plan for the future. The project says this year’s report does not just rank companies. It also takes a close look at what top firms did to succeed, including their practices and policies.

Penn Entertainment, the biggest regional casino operator in the US, beat major industry rivals like Entain and International Game Technology (IGT), which landed in second and third place. Last year’s rankings looked different, with Aristocrat at the top followed by Betsson, Kindred, and IGT

As the business scene keeps changing, DEI has an impact on many companies, including those in the gaming world. Studies show that firms with diverse staff tend to boost new ideas and improve how well they do. Companies that focus on including everyone are thought to be better at dealing with tough markets.

Gaming Industry’s DEI Report Adapts to Regional and Regulatory Shifts

This year’s All-Index report takes a new approach by letting government regulators and smaller firms join in. Also, it adds views from freelance experts and non-gaming groups giving a wider look at DEI practices. The updated method gives a more complete look at industry norms while keeping the scoring system.

A key insight from this year’s report shows how DEI strategies differ across regions. The study spotted clear contrasts in the way the United States, the United Kingdom, and other global markets put diversity initiatives into action. These differences have led the All-In Diversity Project to push for more location-specific DEI measurements and language to tackle local workforce trends more.

While the gaming world has made strides in diversity, DEI programs are facing more obstacles in the business world at large. Several big names like Amazon, McDonald’s, and Meta have cut back their DEI initiatives due to political and financial pressures.

However, companies such as Costco, Goldman Sachs, and JPMorgan Chase still push for workplaces where everyone feels welcome.As businesses juggle these changing priorities, Penn Entertainment stands out in the All-Index report as a top company in terms of workplace inclusion. By staying focused on diversity and fairness, Penn not only boosts its company image but also shows the way for other gaming companies.

Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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