Image Source: Parlaybay

ParlayBay, a company that focuses on the gamification of sports betting through unique titles, has teamed up with 7Bet, a Lithuanian sports betting operator. As a result, 7Bet will have access to the full range of titles offered by ParlayBay and seek to inspire audiences to engage with the platform on a deeper level.

ParlayBay Brings Range of Titles to Gamify 7Bet Experience

ParlayBay will be able to provide 7Bet with the full range of experiences, including BOSS, STREAK, GEKKO, GREYHOUND, RUSH, and more. The games are designed with an appealing UI and UX in mind and are committed to helping consumers onboard with various sports experiences that are driving interest, engagement, and retention.

ParlayBay will also seek to increase engagement and promotional opportunities for 7Bet by providing the PARLAYPOWERS solution, which is designed to introduce earlybird bonuses, cash drops, free bets, and other perks. PARLAYPOWERS will be rolled out early in 2023, though.

ParlayBay continues to build a unique proposition that focuses on the gamification of the sports betting markets and seeks to create relevant iGaming experiences that can be readily applied to sports betting in a way that rewards the player.

“We’re delighted to be continuing our growth across regulated markets, this time in Lithuania, and we’ve secured an incredible partner in 7bet,” ParlayBay CEO Patrick Nordwall. He added:

It’s essential to work with those who understand and have significant insight into local markets and with 7Bet we couldn’t be happier that we’ve achieved that. We’re looking forward to the impact our game-changing products will have on sports betting in the country.
ParlayBay CEO Patrick Nordwall

7Bet CEO Justinas Sliazas said that 7Bet is continuously looking to stay competitive in the Lithuanian market and provide sports fans with the best possible experience. Adding ParlayBay to help with gamification is a step in this direction. The company’s innovative products will help 7Bet have a stronger pull with local players and bring them what they expect.

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Mike Johnson

Lead Editor

Mike made his mark on the industry at a young age as a consultant to companies that would grow to become regulators. Now he dedicates his weekdays to his new project a the lead editor of GamblingNews.com, aiming to educate the masses on the latest developments in the gambling circuit.

Business September 14, 2022

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