NeoPollard Interactive (NPI) announced today its first digital content partnership in North America after signing a contract with the Atlantic Lottery Corporation (ALC).
First Digital Content Deal
The five-year initial contract between the joint venture of Toronto-listed Pollard Banknote and Nasdaq-traded NeoGames will allow the ALC access to top-performing game content from the NeoGames Studio library. The agreement will significantly enhance the gaming experience ALC is delivering to its players online according to ALC’s iGaming manager Robert Lalonde.
“ALC strives to offer the best digital content available within a world-class responsible gambling framework that keeps more gaming revenues within the Atlantic Canada region to directly benefit residents. This new partnership and content integration with NPi will give ALC the opportunity to expand the game content that we offer online and broaden our competitive appeal to players.”Robert Lalonde, iGaming Manager, ALC
NPI’s portfolio of market-proven digital games will further strengthen the product offering at ALC for which Instant Win products contribute the most of the revenues generated through online operations. ALC is the only regulated iGaming operator in Atlantic Canada.
Product Customization Is Key
On behalf of NPI, Liz Siver, general manager at the company, outlined the significance of the agreement, which marked the first digital content deal for the business to demonstrate “NPI’s willingness and ability to customize” its products and “address the unique needs” of each of its lottery customers to allow them to “maximize profitability and proceeds to good causes.”
“The exciting and innovative game content developed by our Games Studio will undoubtedly enhance ALC’s online footprint and create additional opportunities to attract new audiences while driving overall program KPIs. We look forward to being a long-term strategic partner to ALC as it continues to grow its online business and support revenue generation for communities across Atlantic Canada.”Liz Siver, General Manager, NeoPollard Interactive
The deal with ALC further strengthens NPI’s position as a content supplier of iLottery solutions to some of the most lucrative lottery operators in North America. Currently, NPI provides technology platform solutions, digital content and iLottery services via its Power Suite to four lotteries in the US and one in Canada.
In September last year, NeoPollard was instrumental in launching the Play Alberta platform via a partnership with Sporting Solutions and the province’s regulator, Alberta Gaming, Liquor, and Cannabis, to allow residents in the province access to leading sports gambling solutions in a safe and regulated environment.