A rapidly growing US online sports betting brand has just entered into a strategic partnership to expand its payment options by offering a seamless funding experience for its players.
MaximBet announced it signed a partnership deal with Global Payments Gaming Solutions to deliver its patrons a simple and secure method to fund their online gaming accounts and access winnings in real time via their smart devices.
MaximBet was introduced in April 2021 via a partnership between privately-held licensed sports betting and casino operator Carousel Group and media brand Maxim to launch an innovative sportsbook and iGaming brand and made its debut in Colorado in September.
Highlighting iGaming as “one of the fastest growing segments of the gaming industry,” Carousel Group Head of Payments, Risk & Fraud Andrei Dinescu outlined the growing consumer demand for a “fast, secure and easy way” to start the gaming journey alongside the increasing number of states legalizing betting and gaming.
“Global Payments Gaming’s suite of igaming products provides the excellent user experience that our customers demand with the security and compliance needed to run a profitable online sports book.”Andrei Dinescu, Head of Payments, Risk & Fraud, Carousel Group
By tapping into Global Payments Gaming Solutions’ ACH guaranteed services, MaximBet can now allow its players real-time funding and access to winnings via regular accounts.
President of Global Payments Gaming Solutions Christopher Justice outlined the consumer preference for “digital services and solutions” as iGaming demand is increasing in his comments on the agreement.
“Through the implementation of our iGaming solutions, Carousel Group can tap a multi-channel approach to provide patrons with the flexibility to the game from any location they operate in.”Christopher Justice, President, Global Payments Gaming Solutions
Global Payments’ VIP Preferred e-check network enables players to gamble at more than 500 brick-and-mortar and online gaming brands with no need to re-register their account, blending physical and digital gaming to drive a higher level of customer satisfaction and experience.
Following its Colorado debut, the online sports betting brand acquired market access in Ohio and Pennsylvania to add to a previous agreement with the White Mountain Apache Tribe in Arizona. Currently, MaximBet also has in place market access deals in Indiana and New Jersey and holds a license from the Malta Gaming Authority (MGA).
Carousel Group, a relatively young sports betting and gaming company, is offering a personalized betting experience for its customers built on proprietary technology and the deal with Global Payments will further increase its appeal.