Global lifestyle brand, Maxim, inked a strategic partnership with Carousel Group. Under the new agreement, the two companies will launch an innovative sports betting and casino brand MaximBet.
Carousel Group Inks Partnership with Maxim
Licensed sports betting and casino operator, Carousel Group announced on Monday that it inked a strategic partnership with the global media brand, Maxim. As a result of the partnership, a new gambling brand will be established for the multi-billion-dollar US gambling industry.
The new brand, dubbed, MaximBet will feature a market-leading sports betting and casino website. Furthermore, MaximBet is going to be available for both iOS and Android devices. The new betting platform will provide sports wagering, as well as casino entertainment for users in the United States and around the world.
Coinciding with the recent partnership, Carousel Group announced that it closed its $50 million Series A investment with funding from xSigma Entertainment Limited. As a result, xSigma, which is a subsidiary of ZKIN International Group, will act as a capital partner of the newly created brand MaximBet.
Maxim Is the Perfect Partner for Carousel
In a statement, Daniel Graetzer, CEO of Carousel Group, acknowledged that for the last 25 years, Maxim has established itself as a lifestyle brand. Furthermore, he added that with Carousel’s expertise in the online betting market, the two companies are going to establish “a powerful new gambling brand”.
According to Graetzer, the mutual objective of Maxim and Carousel would be to provide premium entertainment and VIP experiences. Furthermore, he added that Maxim is the perfect partner for Carousel and the company cannot wait to launch MaximBet in the next 90 days.
Late last year, Carousel entered the regulated US gaming market as a sports betting operator. Consequently, the company quickly secured access deals in Colorado, Indiana, New Jersey, and Iowa.
MaximBet to Bring Innovation to the Sports Betting Market
Susan Kilkenny, SVP at Maxim, said that the company is always looking to provide its audience with new and engaging experiences. Furthermore, she acknowledged that Maxim is incredibly excited to enter the sports betting market with its partner, Carousel Group.
“Together, we feel that MaximBet has the power to innovate and elevate the online sports betting and iGaming market.”Susan Kilkenny, Maxim SVP
According to Kilkenny, MaximBet has the power to bring innovation to the online sports betting market. The two companies plan to capture a significant share of the growing online gambling market in the US.