April 6, 2021 3 min read


Carousel Group and Maxim Ink Partnership to Launch MaximBet

Global lifestyle brand, Maxim, inked a strategic partnership with Carousel Group. Under the new agreement, the two companies will launch an innovative sports betting and casino brand MaximBet.

Licensed sports betting and casino operator, Carousel Group announced on Monday that it inked a strategic partnership with the global media brand, Maxim. As a result of the partnership, a new gambling brand will be established for the multi-billion-dollar US gambling industry.

The new brand, dubbed, MaximBet will feature a market-leading sports betting and casino website. Furthermore, MaximBet is going to be available for both iOS and Android devices. The new betting platform will provide sports wagering, as well as casino entertainment for users in the United States and around the world.

Coinciding with the recent partnership, Carousel Group announced that it closed its $50 million Series A investment with funding from xSigma Entertainment Limited. As a result, xSigma, which is a subsidiary of ZKIN International Group, will act as a capital partner of the newly created brand MaximBet.

In a statement, Daniel Graetzer, CEO of Carousel Group, acknowledged that for the last 25 years, Maxim has established itself as a lifestyle brand. Furthermore, he added that with Carousel’s expertise in the online betting market, the two companies are going to establish “a powerful new gambling brand”.

According to Graetzer, the mutual objective of Maxim and Carousel would be to provide premium entertainment and VIP experiences. Furthermore, he added that Maxim is the perfect partner for Carousel and the company cannot wait to launch MaximBet in the next 90 days.

Late last year, Carousel entered the regulated US gaming market as a sports betting operator. Consequently, the company quickly secured access deals in Colorado, Indiana, New Jersey, and Iowa.

MaximBet to Bring Innovation to the Sports Betting Market

Susan Kilkenny, SVP at Maxim, said that the company is always looking to provide its audience with new and engaging experiences. Furthermore, she acknowledged that Maxim is incredibly excited to enter the sports betting market with its partner, Carousel Group.

Together, we feel that MaximBet has the power to innovate and elevate the online sports betting and iGaming market.

Susan Kilkenny, Maxim SVP

According to Kilkenny, MaximBet has the power to bring innovation to the online sports betting market. The two companies plan to capture a significant share of the growing online gambling market in the US.


Jerome is a welcome new addition to the Gambling News team, bringing years of journalistic experience within the iGaming sector. His interest in the industry begun after he graduated from college where he played in regular local poker tournaments which eventually lead to exposure towards the growing popularity of online poker and casino rooms. Jerome now puts all the knowledge he's accrued to fuel his passion for journalism, providing our team with the latest scoops online.

Leave a Reply

Your email address will not be published. Required fields are marked *