February 20, 2024 2 min read


MaxBet Inks Record €5.5M Deal with Serbia’s FK Partizan

The deal, valued at €5.5 million ($5.9 million), represents the most profitable sponsorship agreement for the club thus far

MaxBet, the premier gaming operator in Central and Eastern Europe, has sealed a monumental sponsorship deal with FK Partizan Beograd, solidifying its position as the club’s general sponsor for the next three and a half years

MaxBet’s Sponsorship Sets New Record for FK Partizan

The agreement, valued at €5.5 million ($5.9 million), marks a significant milestone in the history of the club, establishing it as the most lucrative sponsorship deal to date.

MaxBet’s general manager, Savo Bakmaz, expressed enthusiasm over the partnership, emphasizing the company’s commitment to supporting Serbian sports. He underscored the sponsorship agreement as a pivotal step for MaxBet, signifying their dedication to forging new alliances and expanding their reach within the region.

In response, Miloš Vazura, FK Partizan’s General Manager, expressed his excitement regarding the collaboration. He remarked that they were extremely pleased to welcome MaxBet as their general sponsor, highlighting the positive implications for both parties. Vazura also expressed optimism about the future, envisioning mutual success for the club and MaxBet.

As part of the partnership announcement, a celebratory cocktail party was held, featuring an auction for Partizan’s jersey adorned with the MaxBet logo. The auction raised a commendable sum of RSD260,000 ($2,389), which will be allocated towards humanitarian causes, demonstrating the collaborative efforts of MaxBet and Partizan in giving back to the community.

Flutter Entertainment’s Acquisition Boosts MaxBet’s Expansion Plans

MaxBet‘s integration into the Flutter Entertainment family earlier this year further solidified its position within the gambling industry. In January Flutter Entertainment completed its majority acquisition of MaxBet, securing 51% ownership of the Serbian gambling operator for €141 million ($151,8 million). 

Flutter’s CEO, Daniel Taylor, expressed excitement over the partnership, citing MaxBet’s dedicated team and strong fanbase as key assets for their expansion plans in the Balkans. 

Looking ahead, MaxBet remains steadfast in its commitment to investing in Serbian sports, with plans to build upon the foundation established through its partnership with Partizan. The alignment of MaxBet’s strategic objectives with the ethos of FK Partizan sets the stage for a fruitful collaboration aimed at driving positive change within the sporting community.

In other news, in September last year, MaxBet partnered with Incode Technology to implement AI-powered onboarding technology, enhancing its online and physical operations. The innovative solution included AI-powered Passive Liveness Detection for fast ID verification and strengthened MaxBet’s security and compliance measures, positioning the operator as a leader in the gambling industry.


Silvia has dabbled in all sorts of writing – from content writing for social media to movie scripts. She has a Bachelor's in Screenwriting and experience in marketing and producing documentary films. With her background as a customer support agent within the gambling industry, she brings valuable insight to the Gambling News writers’ team.

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