September 11, 2023 3 min read


MaxBet Improves Player Onboarding with AI ID Verification from Incode

Thanks to a new partnership, MaxBet will benefit from Incode's state-of-the-art AI-powered onboarding technology

The leading provider of next-generation identity solutions, Incode Technology, announced a new partnership with the leading gambling operator, MaxBet. Details regarding the new collaboration emerged Monday and see the premier gambling operator with a strong presence in markets across Europe gain access to Incode’s leading AI-powered onboarding technology.

Per the terms of the new partnership, lauded as a strategic alliance, Incode’s innovative technology will power MaxBet’s online and physical operations. Within the iGaming vertical, the operator will benefit from the software developer’s solutions for its application and website too.

Under the terms of the new collaboration, the operator gains access to Incode’s AI-powered Passive Liveness Detection technology, an innovative state-of-the-art solution that offers fast ID verification and frictionless experience for the users. The solution is able to determine if a person is trying to use the platform in a matter of seconds. At the same time, the AI-powered technology reduces friction considering that it doesn’t require further actions from the users.

Incode’s innovative technology can accurately and swiftly verify more than 4,600 types of documents. Such extended coverage complements the operator’s know-your-customer (KYC) efforts and at the same time significantly strengthens its fraud prevention capabilities. This, in turn, allows MaxBet to stay at the forefront of security while ensuring compliance related to anti-money laundering (AML) and KYC regulations.

The New Collaboration Brings Excitement to the Duo

Ninoslav Lazarević, MaxBet’s online director, was excited about the freshly inked partnership. He explained that Incode delivers groundbreaking technology. Finally, Lazarević predicted that the technology would strengthen the operator’s position within the gambling sector.

The integration of Incode’s transformative technology significantly raises the bar for identity verification processes within the gambling industry, not just in Serbia but throughout the Balkans.

Ninoslav Lazarević, online director at MaxBet

The latest collaboration designates MaxBet as the first operator in Eastern Europe to leverage Incode’s leading onboarding solutions. Ultimately, the technology seeks to reduce manual labor when processing ID requests and streamline such operations, providing efficiencies for the operators.

Incode’s biometric, Integrated Identity platform allows MaxBet to manage user identity journeys from onboarding and verification to orchestration and analytics all within a single platform.

Ricardo Amper, CEO and founder of Incode Technologies

Ricardo Amper, Incode’s CEO and founder, revealed that the company is delighted to join forces with one of Europe’s leading and trusted gambling operators. He spoke about the company’s leading technology that delivers key streamlining options, bringing benefits to gambling operators. Finally, Amper said that through the new deal, MaxBet will expand its document coverage and provide a frictionless experience for the customers, which in turn is expected to boost conversion rates.


William Velichkov is a research-driven writer. His strengths lie in ensuring factual accuracy, vetting government documentation and reaching out to regulators and other officials. He is particularly fond of financial reporting, the sports betting industry, B2B partnerships and esports betting developments. William is a strong asset to the GamblingNews team as he adds a bedrock to our reporting.

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