Industry Veteran Giles Potter Joins ThrillTech as CMO

ThrillTech, a leader in side bet jackpot technology, announced the expansion of its C-suite with the addition of a new chief marketing officer. The one up to the task is Giles Potter, who boasts years of industry experience and was deemed “ideal” to scale the company’s global presence.

Potter Is a Proven Industry Veteran

In its announcement, ThrillTech said that Giles Potter’s appointment as CMO was a “significant milestone” for the company and one that will accelerate its entry into a new phase of global growth. Company representatives hailed Potter’s significant expertise in B2B marketing, brand leadership, and strategic growth across competitive industries, saying that he was a perfect fit for the role.

For context, Potter’s career in gaming began in 2014 at Plumbee, a social casino company based in London. Since then, he has served some of the biggest names within the gaming industry, including the likes of Red Tiger Gaming, where he worked as a managing director. He also spent time as group marketing director for NetEnt and was a marketing consultant at Evolution. Most recently, Potter served Bragg Gaming as its chief marketing officer.

As CMO of ThrillTech, Potter will be responsible for elevating its brand and driving demand as the business expands into new markets and opportunities. He will also oversee the optimization of the company’s broader marketing efforts and align them with ThrillTech’s growth objectives.

A Pivotal Step for ThrillTech

Benjamin Bradtke, ThrillTech’s co-founder, welcomed Potter to the team, celebrating his appointment as a “pivotal step” for the company.

We are entering an exciting growth stage, and his [Potter’s] proven track record in building powerful brands and driving strategic marketing initiatives makes him the ideal leader to help scale our global presence.

Benjamin Bradtke, co-founder, ThrillTech

Potter also commented on joining the ThrillTech team, saying that he was excited to become a part of the company’s team. He vowed to work hard to build on its already strong position and expand it globally.

I’m excited to join ThrillTech at such a dynamic point in its journey. The company has established itself as a clear market leader, and I look forward to building on that foundation—strengthening the brand, expanding global reach, and unlocking new growth opportunities.

Giles Potter, CMO, ThrillTech

ThrillTech added that it remains committed to revolutionizing side bets and innovating with new state-of-the-art solutions. It said that the appointment of Potter will help it to remain ahead of the curve.