Aspire Global will help Luckbox expand its sports, online casino, and esports offer as it helps the operator transition to the BtoBet platform.
Aspire Global Steps in to Help Power Luckbox’s Offer
Luckbox continues to spurt its growth by a strategic overhaul of its core operating systems aided by Aspire Global, a leading technology provider for the sports betting and casino industry.
The Real Luck Group, Luckbox’s parent company, has signed an agreement with Aspire Global to provide the brand with advanced casino and sports gambling products and effectively steal another march on EveryMatrix. The decision comes only months after Luckbox and EveryMatrix agreed to expand their partnership in February.
Aspire Global will implement its BtoBet Neuron platform, edging out the one that has been available until now – EveryMatrix’s OddsMatrix. Aspire will also seek to introduce its online casino platform, giving Luckbox another push into another key vertical.
Luckbox is one of the leading esports betting platforms and has been long touted as a platform that brings a new generation of products to the competitive gaming market. After betting heavily on esports and succeeding, Luckbox decided to use this momentum and expand into other verticals of the gambling experience.
As a result, Luckbox is focusing on the sports betting and online casino markets, similar to Rivalry.gg, another platform that followed the exact same path, starting as an esports oddsmaker and branching out rapidly into the traditional sports betting space.
In a statement by Real Luck Group, the company explained its motivation to be adding the BtoBet platform as such: “The partnership is a key component of broadening the company’s platform and will add casino games to the Luckbox platform as well as BtoBet’s comprehensive sportsbook solution, including esports.”
Building on Esports Legacy and Lockdown Opportunities
Luckbox received an immense boost to its operations during the 2020 pandemic amid already strong results. In the absence of traditional sports to bet on, many bettors turned to popular esports alternatives.
According to an EveryMatrix report, which dived into data provided by partner sportsbooks, including Luckbox, FIFA, Counter-Strike: Global Offensive, Dota 2, and League of Legends were the four most bet on titles.
Luckbox decided to stray from its path as a native esports sportsbook and started pushing amid a change in power, with former company CEO Quentin Martin stepping down from the company in May to welcome Thomas Rosander, the incumbent.
Commenting on the new partnership with Aspire Global, Rosander argued that BtoBet’s platform was a key to improving the overall experience and offering a better range of traditional and esports markets. The executive added:
“The integration of BtoBet’s flexible platform is a fundamental part of our growth strategy and the underpinning of the differentiation that will set us apart going forward. This key part of our growth strategy cannot be overemphasized and properly positions us to become the #1 esports betting destination.”
Aspire Global is happy to leverage BtoBet as well, as noted by Aspire CEO Tsachi Maimon. He is confident that his company will help Luckbox transition flawlessly from its former sportsbook provider to BtoBet’s solution. BtoBet is an important asset to Aspire, which the company acquired in 2020.