Leading esports operator Luckbox announced today that it expanded its partnership with EveryMatrix. Under the expansion, the operator added a selected range of live sports to its platform.
Luckbox Expands Offering to Include Live Traditional Sports
Luckbox, the leading esports operator announced today that it expanded its partnership with EveryMatrix. Under the B2B expansion, Luckbox added a selected range of live sports. The partnership between the two companies started back in 2019. Back then, Luckbox launched sports betting with the help of EveryMatrix’s OddsMatrix sportsbook platform. Since then, Luckbox has enjoyed incredible success and increased popularity of esports betting.
Under the newly expanded agreement, the company will increase its offering, adding more than 105 traditional sports. Consequently, every month, Luckbox users can choose from 85,000 pre-match events, 70,000 live events as well as 450 types of bets for those sports. Key benefits such as bet builder and cash out are also going to be available for sports fans.
Last year in December, Luckbox’s parent company, Real Luck Group Ltd started trading on the TSX Venture Exchange in Toronto. The company has chosen a ticker “LUCK” and plans significant growth this year.
The Expansion Comes Just in Time for Super Bowl LV
Quentin Martin, CEO at Real Luck Group Ltd deemed the timing for the expansion as perfect, considering that the biggest sporting event in the U.S. – the Super Bowl starts this week. Furthermore, he added that with the help of the partnership, the company will be able to launch the new functionality for the Australian Open tennis and Six Nations Rugby, after Super Bowl LV.
“The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top 5 event globally, gets underway this week.”Quentin Martin, CEO, Real Luck Group Ltd
According to Martin, with the help of EveryMatrix’s new functionality, more players can enjoy betting on popular sports such as basketball, soccer, and hockey, while using Luckbox’s convenient and secure platform that now offers both esports and traditional sports betting. In conclusion, he thanked EveryMatrix for helping Luckbox integrate traditional sports into its platform.
“The team here at EveryMatrix is very happy for Luckbox’s progress.”Ebbe Groes, group CEO, EveryMatrix
In a statement, Ebbe Groes, Group CEO of EveryMatrix shared his excitement by saying that the company’s team is very happy to see the progress which Luckbox made. Furthermore, he added that the partnership between the two companies proved to be a great success. In conclusion, Groes outlined that live sports will increase Luckbox’s audience and bring more bettors to the exciting world of esports.
Last month, EveryMatrix expanded its market presence after it launched its turnkey sportsbook solution for the bookmaker 888.ru. Consequently, the company debuted in the Russian regulated sports market.