EveryMatrix Launches in Russia’s Regulated Sport Market with 888.ru

By launching its turnkey sportsbook solution for the bookmaker 888.ru, EveryMatrix debuted in the Russian regulated sports market.

888.ru to Utilize EveryMatrix’s Turnkey Sportsbook Solution

Leading iGaming software provider EveryMatrix entered the Russian regulated gaming market after it launched its turnkey sportsbook solution for the sports bookmaker 888.ru. As a result, 888.ru will utilize the company’s turnkey platform as well as a suite of products including the fully managed OddsMatrix Sportsbook with BonusEngine.

Furthermore, 888.ru will benefit from using EveryMatrix’s MoneyMatrix platform used for payment processing and ID verification. All of those solutions were adapted to fit the gaming regulations in Russia.

The high-tech online bookmaker 888.ru has been operating in Russia since 2017. The company that manages the bookmaker has more than 25 years of experience in the gaming industry. Currently, 888.ru is a strong local brand in the Russian regulated market. Furthermore, according to EveryMatrix, more than 100,000 users were migrated to the new platform as a part of the solution launch.

We're happy to announce our recent Russian market entry with the innovative bookmaker https://t.co/GhQAUifqSC for which we've successfully adapted our systems to fit the Russian gaming regulation. ✨Read more here: https://t.co/eIaPXpOoLi

— EveryMatrix (@EveryMatrix) January 25, 2021

The Collaboration Is Beneficial for the Two Companies

In a statement, Dmitry Merkulov, the director of electronic sales and marketing at 888.ru said that the company is thrilled to cooperate with one of the most famous worldwide suppliers of sportsbook software in the industry. He added that with the help of the platform flexibility, leading coverage, and a comprehensive set of features that EveryMatrix offers, a supreme service will be provided for 888.ru customers.

“We are thrilled to cooperate with one of the worldwide suppliers at the world sportsbook software market – EveryMatrix.”

Dmitry Merkulov, 888.ru Director of Electronic Sales and Marketing

In conclusion, Merkulov said that undoubtedly 888.ru will benefit from the modern and scalable technology solutions offered by EveryMatrix and as a result, the sportsbook will “become a new benchmark for the Russian sports market“.

EveryMatrix’s group CEO, Ebbe Groes said in a statement that the company has been investing in a complete revamp of its sportsbook. As a result, now, EveryMatrix is enjoying the benefits of its contemporary, flexible, and scalable product.

“The 888.ru collaboration is the first major deal for this new version of our sportsbook, and we will be investing heavily into making 888.ru a leading brand in the promising regulated Russian market.”

Ebbe Groes, EveryMatrix Group CEO

Mr. Groes deemed the collaboration with 888.ru as the “first major deal” for the new version of its sportsbook. Furthermore, he added that the company plans to be investing into making 888.ru a leading brand on the growing regulated Russian market. In conclusion, Mr. Groes said that EveryMatrix sees many more business opportunities for the partnership in the future.