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Business
May 13, 2024
888 Rebrands as Evoke as Shareholders Approve New Identity
Gambling powerhouse 888 announced that it has officially completed its rebranding as evoke. The new identity is meant to better reflect the company’s multi-brand operating model and mission to provide cutting-edge entertainment to players. The move received almost unanimous approval as approximately 99.8% of shareholders voted in favor of the group’s name change. As evoke, […]
Business
May 7, 2024
888 Continues Deleveraging, Refinances £450M of Debt
International gambling giant 888 announced the successful pricing of £400 million senior secured notes. The move, which will mark 888 Acquisitions Limited’s debut issuance into the GBP debt capital market, is expected to be completed on May 9. According to 888, the offering of the notes will be exempt from the usual registrations requirements outlined […]
Business
April 29, 2024
Controversy Erupts as 888.com Pulls London Ads Amid Backlash
888.com, an online casino company, has announced its decision to pull back advertisements from various locations across London, including the city’s transport network. This move comes in the wake of mounting criticism regarding the tone of their adverts, which has sparked a debate over the approval process for such promotions. TfL Under Fire as 888.com […]
Business
April 19, 2024
888 Publishes Q1 Report, Targets Growth in Q2
Global gaming powerhouse 888 has published its trading update for the first quarter of the year (the three-month period ended March 31), reporting a slight increase in overall revenue. The company’s report highlighted group revenue of £431 million ($535.8 million), a figure that exceeds the £420-430 million guidance outlined in the company’s previous report. The […]
Business
April 9, 2024
888 Shifts Its Strategic Focus to Canada
As 888 Holdings embarks on a strategic reset, Canada emerges as a focal point for the company’s expansion plans. The operator previously noted it would be assessing options to exit or sell its direct-to-consumer operations based in the US, as its current structure could not optimize returns. However, Canada represents an exciting opportunity as 888 […]
Business
March 28, 2024
888 Confirms Intention to Sell US B2C Assets to Hard Rock Digital
The leading gaming and entertainment company, 888 Holdings, currently has a presence in four US states. The company has established iGaming operations in New Jersey, offers sports betting in Virginia and Colorado and has iGaming and sports betting presence in Michigan as well. Earlier this month, 888 confirmed it engaged in a review of its […]
Business
March 26, 2024
888 Confirms FY 2023 Results, Expresses Optimism about 2024
Gambling group 888 has posted its FY 2023 results, highlighting its performance in the year ended December 31. The figures confirm some of the figures first announced in January. In 2023, 888 recorded revenue of £1.71 billion ($2.16 billion) – a figure that was affected by the company’s dotcom exits, safer gambling-related changes in the […]
Business
March 26, 2024
888 Unveils Potential Rebrand Following FY 2023 Results
London-listed gambling operator 888 has unveiled a comprehensive value creation plan (VCP) following its full-year 2023 results, which saw a significant 38% increase in reported revenue. The company has outlined priority targets for the upcoming year, revealing potential changes such as a rebranding to evoke plc, subject to shareholder approval at the 2024 AGM. Ongoing […]
Business
March 6, 2024
888 Initiates US B2C Strategic Review with Sale or Exit as Outcome
British sportsbook and gaming company, 888 Holdings, has announced the termination of its partnership with Authentic Brands Group, through which it had licensed the Sports Illustrated (SI) brand for its casino and sportsbook efforts. At the same time, the leading betting and gaming company with globally recognized brands like 888, William Hill, and Mr Green […]
Industry
February 21, 2024
888’s Control Centre Safer Gambling Tool Launches in Ontario
Leading online betting and gaming company 888 has announced the rollout of its safe gambling initiative, the Control Centre, in Ontario. This initiative aims to assist players in gaining a better understanding of their gambling behavior while promoting responsible gaming practices. The product has a proven track record, and its launch should bolster 888’s brand […]