February 7, 2024 3 min read


Kwiff Expands Horseracing Offerings with RMG Streaming Partnership

This mutually beneficial collaboration should greatly benefit players, bolstering engagement via enhanced content and betting opportunities

In a strategic move to enhance its horseracing offerings, betting operator Kwiff has inked a streaming agreement with Racecourse Media Group (RMG). This collaboration opens the gates for Kwiff players to access a plethora of UK and Irish racing content from RMG’s extensive network of 35 racecourses, boasting nearly 1,200 race meetings annually.

The Two Companies Extend Their Past Collaboration

The races covered under this agreement span prestigious venues, including Cheltenham, Aintree, Newmarket, Epsom Downs, Goodwood, and York. Kwiff users can now immerse themselves in the thrilling world of horseracing from these top-tier locations, adding a layer of excitement to their betting experience. Such fresh content will be invaluable to the operator’s 2024 growth plans.

Partnering with Kwiff marks RMG’s first high-profile partnership in 2024. The media company previously launched its content in Cyprus, but this newest collaboration should be substantially more valuable thanks to the Kwiff’s significant UK presence. RMG director of betting Ben Dowding was excited regarding the partnership, lauding its positive impact on customer engagement.

We are delighted Kwiff have become one of RMG’s valued streaming partners. Their customers will now enjoy access to some of the best racing in the world.

Ben Dowding, RMG director of betting

Focusing on updated streaming content aligns with Kwiff’s ongoing shift to a mobile-first approach. A May 2023 partnership with mobile measurement and analytics suite Adjust helped the betting company optimize acquisition and bolster brand loyalty. This shift in priorities aims to capitalize on the growing prevalence of online wagering, enabling the operator to stand out amidst competition.

RMG’s Content Should Resonate with Kwiff Users

Collaborating with RMG marks an extension of Kwiff’s foray into horseracing. In May 2023, the betting service laid the groundwork by signing a horseracing data agreement with RMG. The streaming agreement is a natural progression, providing Kwiff users with live access to high-profile races and elevating their overall horseracing betting experience.

Kwiff CEO Charles Lee expressed his delight at extending the collaboration with RMG. Horseracing has historically been popular with bettors thanks to its quick and exciting format, and this deal should capitalize on the growing hunger for quality content backed with exciting wagering opportunities. RMG’s races should strongly resonate with UK and Irish audiences as they enjoy some of the leading local fixtures.

Together, we have grown the engagement of our UK and Irish players, and I look forward to continuing to do so with their first-class streaming content.

Charles Lee, Kwiff CEO

As the horseracing landscape continues to captivate enthusiasts globally, partnerships like these aim to bring the excitement and drama of live racing directly to the fingertips of betting enthusiasts. For Kwiff users, this collaboration signals a broader array of horseracing content and reinforces the platform’s commitment to offering diverse and engaging betting experiences.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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