July 11, 2023 3 min read


Kentucky Sports Betting to Launch with September’s NFL Season

After years of deliberation and legal changes, Kentucky will finally embrace the world of sports wagering, joining many other states

Sports enthusiasts and bettors have reason to celebrate as Kentucky gears up to roll out retail sports betting by 7 September, just in time for the highly anticipated NFL season start. As operators and suppliers flock to the state, eager bettors are in for a memorable September. The industry should bolster tourism, create jobs and contribute to the local economy.

Stakeholders Are Concluding Their Final Preparations

Following the Supreme Court’s decision in 2018 to strike down the federal ban on sports betting, over three dozen U.S. states have successfully legalized and regulated the industry. April saw Kentucky officially complete the process, as Gov. Beshear signed HB 551 into Law, removing the final legal obstacle before the betting industry. The state has been dedicating significant efforts to proper implementation, setting the stage for a successful launch.

The grace period was vital for operators and suppliers looking to expand in this new jurisdiction, allowing them to forge strategic partnerships and hopefully get a headstart over the competition. Securing an early market share can be paramount to long-term success, making the upcoming launch an exciting event for local bettors, who can take advantage of the competition and benefit from exclusive deals and promotions.

The decision to kick off retail sports betting in Kentucky just in time for the start of the NFL season is strategic and well-timed. The NFL enjoys immense country-wide popularity, with millions of fans eagerly anticipating each new season. Aligning the two events allows Kentucky to maximize public interest and participation, ensuring the best start for the state’s sports betting industry. 

The Industry Will Introduce Substantial Benefits

Sports betting will be available at most of the state’s high-profile horse racing tracks and in specialized venues. The industry should create new job opportunities, both directly and indirectly, within the industry. Additionally, the state will benefit from the expected annual $23 million tax revenue, funding sectors like education, infrastructure development, and healthcare, bolstering the local economy.

Bringing sports wagering to the state… frees up money that can be used to build a better Kentucky through the funding of education, economic development, disaster recovery, and other necessary projects.

Kentucky Gov. Andy Beshear

As the state enters the realm of sports betting, responsible gambling measures are of utmost importance. The Kentucky Horse Racing Commission reaffirmed its commitment to ensuring that individuals can engage in sports betting safely and responsibly. These include implementing age verification procedures, providing resources for problem gambling assistance, and promoting responsible gambling practices.

The upcoming launch will be a momentous occasion for Kentucky. The state government and industry stakeholders will do their best to ensure a smooth roll-off, preparing for the following introduction of mobile sports wagering on 28 September. As sports enthusiasts eagerly await the start of the NFL season, they can now enjoy the added excitement of supporting their favorite team.

Deyan is an experienced writer, analyst, and seeker of forbidden lore. He has approximate knowledge about many things, which he is always willing to apply when researching and preparing his articles. With a degree in Copy-editing and Proofreading, Deyan is able to ensure that his work writing for GamblingNews is always up to scratch.

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