Provider of technology and content for the global gaming industry Inspired Entertainment announced it entered into a multi-market deal with European-focused online gaming operator Novibet.
Tailored Virtual Sports Content
NASDAQ-listed Inspired Entertainment and Novibet agreed for the launch of Inspired’s Virtual Sports content across European markets where Novibet is active, starting with Greece. Hosted in a dedicated section, novibet.gr, Virtual Sports is now offering its range of customized and localized options to sports fans in the country around the clock.
Novibet is a leading online gaming operator and has been a long-standing customer of Inspired’s on the iGaming side.”Brooks Pierce, President and COO, Inspired Entertainment
Commenting on the announcement, Novibet Sports Manager Thanasis Gkiokas outlined that both parties had already collaborated for the creation of “specifically tailored” Virtual Sports offerings that will satisfy players at the online gaming brand, guaranteeing them the “most entertaining and vibrant gaming experience.”
We are very excited to further enhance their online portfolio to include our award-winning Virtual Sports and we look forward to working together to grow their brand across Europe.”Brooks Pierce, President and COO, Inspired Entertainment
Delivered via Inspired’s Virtual Plug & Play solution and through an intuitive player interface, Virtual Sports allows members of the online gaming brand access to numerous Virtual Sports offerings, including basketball, soccer and horse racing. Novibet already launched Greek Matchday Soccer League, a proposition featuring a virtual soccer league regular season with 16 teams.
Virtual Sports Growing in Popularity
Inspired Entertainment provides a portfolio of content, technology, hardware and services aimed at operators across regulated sports betting and gaming markets, lottery, social and leisure industries around the world operating from both mobile and land-based channels.
Inspired’s award-winning Virtual Sports offering constantly grows in popularity around the world, available to players through more than 40,000 retail channels and over 100 websites across 35 countries. Inspired’s portfolio of Virtual Sports customers features some of the most prominent names in the gaming industry, such as DraftKings and Entain.
Recently, Inspired teamed with the Major League Baseball Players Alumni Association (MLBPAA) to leverage the association’s intellectual property like persona and likenesses, name and brand, for commercial uses worldwide as part of its ongoing effort to boost the experience of players of virtual baseball by bringing the best baseball players in Virtual Sports.
The gaming company registered steady recovery and growth in the third quarter of 2021, with revenue increases across all of its operating segments spearheaded by Virtual Sports.