- Legal States
Fiona Simmons May 12, 2022 2 min read
IGT to Launch Advantage CMS at Nustar Resorts and Casino
International Game Technology continues to scale its offer globally with the company announcing a tie-up with the Nustar Resorts and Casino in Cebu. The resort is scheduled to open doors later this year with IGT making its mark in the Philippines by bringing its bespoke Advantage casino management system.
IGT to Deploy Cabinets and Dedicated CMS
The resort will use the CMS to work on key metrics, including the day-to-day operation of the property, but also building loyalty and running performance analytics to improve the overall profitability of the resort. Nustar Resorts and Casino is opening at a time when the Philippines has begun lifting COVID-19 restrictions in the country, allowing international travelers to return.
First-quarter results for the industry have been reassuring with the land-based and gambling sector sustaining growth over the first three months ending on March 31. In the meantime, Nustar will also benefit from IGT’s dedicated Resort Wallet technology which is a cashless gamin solution, and will roll out its Peak49 gaming cabinets on-site at the resort.
Commenting on this partnership and opportunity, Nustar Resort Casino vice president of EGM operations Sabri Jaafar said:
“As Cebu’s premier integrated resort, Nustar Resort and Casino prioritizes partnerships with experienced and trusted suppliers such as IGT who can help us deliver world-class gaming entertainment and build strong guest relationships through future-forward technologies.”Nustar Resort Casino vice president of EGM operations Sabri Jaafar
IGT has also been enjoying a fairly steady financial year with results up 4% year-over-year in terms of revenue.
IGT Welcomes Opportunity to Work with Nustar
The partnership with Nustar is also enabling IGT to continue growing its regional footprint. IGT COO of gaming for Asia-Pacific Dallas Orchard welcomed the opportunity to be incorporating the company Advantage CMS with Nustar Resort and Casino.
The executive expressed confidence that the solution will develop a loyal customer base interested in visiting and re-visiting the resort for a unique experience. Advantage, Orchard noted, comes with a number of optimization tools to create tailored experiences for visitors.
“IGT’s world-class cabinets and regionally popular games such as Cash Cove and Ying Cai Shen will help Nustar Resort and Casino achieve its performance goals and differentiate itself through gaming experiences for the region,” Orchard concluded.
Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at GamblingNews.com is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.