August 25, 2022 2 min read


GiG Embarks on Casino Partnership with

Gaming Innovation Group has signed a partnership agreement with, an online casino. is developing a new casino concept that it hopes to roll out in markets covered by the Alderney Gambling Control Commission. Luckiest is currently attempting to secure the license from the regulator.

Much Potential with New Casino Concept

Luckiest will further benefit from GiG’s award-winning platform which will provide the online casino with the necessary technology to operate and deliver on a player-focused and results-driven experience.

GiG is confident that its platform and solutions can help elevate’s standing as an online casino, which the company is attempting for the first time. The two partners will work together over the next four years and seek to explore opportunities together.

The option is on the table to renew the partnership should the desired targets are achieved.’s team has a strong SEO grasp and brand and hopes to ensure strong growth in the .com markets. CEO Sam Johnson noted that the company was looking to explore this partnership with a like-minded company that puts emphasis on the personalization of player experiences.

Personalizing the Player Experience

Johnson noted that GiG had spoken confidently about this from the very start, making it a natural pick for the company.

GiG CEO Richard Brown welcomed the partnership as well. He spoke about the exciting plans to realize a brand-new product concept that lie ahead:

Armed with a strong domain and a plan to define that brand across the .com markets, coupled with the powerful GiG PAM, we believe we have an exceptional opportunity on our hands.

GiG CEO Richard Brown

Brown assured that GiG and share common values when it comes to customer experience and personalization, and keep an eye on other important metrics, such as traffic, especially when it concerns building projects from the ground up.

“We look forward to working closely with the team to maximize potential through a successful launch,” Brown wrapped up.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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