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Jerome García September 9, 2021 3 min read
Fubo Sportsbook Inks Multi-Year Deal with New York Jets
Under a multi-year deal with the New York Jets, Fubo Sportsbook will become an Official Sports Betting partner of the team. This marks the sportsbook’s first partnership with a major sports team. The partnership will also see the creation of a Fubo Sportsbook Lounge at MetLife Stadium where Jets’ fans can enjoy a casino-style sportsbook with betting odds.
Fubo Sportsbook to Become Official Sports Betting Partner of the New York Jets
Fubo Sportsbook is an innovative, sports entertainment and wagering platform that is expected to launch in the fourth quarter of 2021. While relevant regulatory approvals are pending, the sportsbook announced its first partnership with a major sports team on Wednesday this week.
Fubo Sportsbook inked a multi-year partnership with the New York Jets. The agreement marked the sportsbook’s first sponsorship with a professional sports team. Under the agreement, the sportsbook will become an Official Sports Betting partner of the team.
The deal will bring Fubo Sportsbook Lounge at MetLife Stadium for Jets home games. The lounge is expected to debut during the 2021-2022 NFL season. It is going to be the first authorized mobile sports betting lounge at MetLife Stadium. The new sportsbook lounge will be open for visitors age 21 and older and will use approximately 7,000 square feet. Moreover, the lounge will also offer Jets fans a unique opportunity to enjoy a casino-style sportsbook with betting odds, as well as special bonuses and unique incentives.
The new sportsbook will also offer its users special game day incentives related to the lounge. Customers will be awarded access to unique hospitality such as VIP pregame experiences. Last but not least, Fubo announced that its sportsbook “intends to utilize the new programmatic ad network created for the Jets utilizing Sportradar’s programmatic activation platform.“
The Multi-Year Deal Will Boost Fan Engagement
Jets’ vice president of business development and ventures, Jeff Fernandez, said that the latest agreement boosts fan engagement and enhances their experience on game days. Additionally, he outlined that Jets’ fans will be able to enjoy Fubo’s innovative mobile viewing and wagering platform at the new lounge.
“This partnership with Fubo Sportsbook is another major step for the New York Jets in our journey to prioritize engagement with our fan base, including the enhancement of their overall stadium experience on game day.”Jeff Fernandez, Jets VP, Business Development and Venture
Fubo Gaming’s president, Scott Butera, said that the Jets have a strong and enthusiastic fan base. He acknowledged that Fubo strongly believes in the future success of the team. Moreover, Butera said that Fubo Sportsbook is designed in a way to meet increased demand while at the same time offering real-time sports streaming, as well as personalized betting experiences.
“We are excited to be their partner in offering this community a truly unique sports betting and entertainment experience.”Scott Butera, president, Fubo Gaming
So far, Fubo has secured market access to 5 US states. The company inked an agreement with the Ak-Chin Indian Community to access the market in Arizona. Additionally, Fubo has market access agreements with The Cordish Companies for Pennsylvania and Casino Queen for Iowa. In Indiana and New Jersey, the operator obtained market access agreements via Caesars Entertainment.