March 22, 2022 2 min read


FansUnite Gets AmAff Platform Licensed in Maryland

FansUnite has had its Entertainment American Affiliate service licensed in Maryland.  As a result, the company will be able to begin providing marketing growth opportunities for licensed sports betting companies in the state. The license, which has been handed down by the Maryland Lottery and Gaming Control Commission, is the one that ultimately allows brands to benefit from advanced marketing techniques.

AmAff Gets Licensed in Maryland

AmAff, as the affiliate service is known for short, is dedicated to growing the footprint of companies interested in advancing their products in the regulated betting space in the United States. AmAff has previously appointed renowned sports analyst and performance marketing experts Chris Grove who is now prepared to lead the company through the Maryland market.

Commenting on this licensing and entry into Maryland, Grove talked about the state’s potential and how it’s set to be a vibrant part of the ever-growing sports betting footprint in the United States. Once Maryland goes ahead and launches, AmAff will be prepared to offer its customers all they need.

“We look forward to yet another opportunity for increasing revenue as we educate, engage, and entertain sports bettors in Maryland with our ever-growing portfolio of media sites, podcasts, and platforms.”

AmAff CEO Chris Grove

Maryland has been running licensed retail betting products since December but the state has been preparing to transition to interactive gambling. Part of this transition is allocating the necessary licenses to the relevant parties, including operators, suppliers, and marketing affiliates who will be the ones that will ultimately help each brand get better exposure in Maryland.

FansUnite Is Building Up Its Footprint in NA

FansUnite has big plans for the North American betting space. The company was recently awarded a license by the Alcohol and Gaming Commission of Ontario which is expanding the company’s footprint in Canada ahead of an anticipated launch for the regulated betting market on April 4.

AmAff also set up shop in Louisiana this February, as the United States’ dynamic gambling market has been a key to its success. Overall, FansUnite admitted that 2021 has been strong and 2022 will be much about keeping this momentum going.


Although Fiona doesn't have a long-spanning background within the gambling industry, she is an incredibly skilled journalist who has built a strong interest in the constantly growing iGaming network. The team at is glad to have her on our roster to help deliver the best stories as soon as they hit. Aside from writing, she loves to dabble in online casino games such as slots and roulette, both for her own enjoyment and also as research to better improve her understanding of the industry.

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